Ad 2 Tampa Bay

Record companies biting the hands that feed them...

2010-03-12T16:45:00.000-08:00

Before the decline and still sluggish recovery of the economy, record companies for a little over two decades have been looking for a way to regain control of an industry they once reigned over with a clenched fist. Since the advent of the Compact Disc (pre-mp3s for the kids out there) we were promised a reduction in the price of albums (still in the $15-20 range) which never came to fruition. Along came the explosion of the internet and our late-friend and now corporate zombie "Napster" which changed the way we "shared" music forever and forcing the hand of record companies to reduce prices. Digitally, anyways.

Before I continue, let me say that I have first-hand knowledge of this issue from my 6 years in the radio business (production & talent) and now as part of the marketing & advertising industry. What most people don't know is that all the great stuff that radio stations give away (concert tickets, MONEY, gadgets, albums, trips to ???, etc.) are paid for the most part by-wait for it... record companies! That's right. Record companies give radio stations all these goodies in exchange for airplay for whatever particular artist they seem to be gushing over at that moment. I know, this totally explains that Kesha girl.

Here's the amusing part. These now "successful" artists go back to their record companies wanting even more money than they already get from radio stations (royalties) likely due to their decline in "success" and bad contracts, so what do the record companies do? Go to the radio stations and ask for more money from the very industry that makes them money in the first place. So let's recap: Record companies give radio stations "promotional" dollars to play their artist's music which radio stations pay royalties (dollars) for playing, and the record companies want even more royalties (DOLLARS)! It's like lending someone your bike and wanting your bike and a new car in return.

So why a "performance tax"? Well, radio stations (corporations) and record companies both have lots of lobbying power in D.C., but since most record companies are now part of larger media conglomerates, record companies have a sweeter deal ($$$) for legislators in Washington. Basically, the record companies are trying to hire Washington D.C. as their "muscle" trying to force radio stations nationwide to pony up some more cash. Or as noperformancetax.org explains it: "The recording industry wants to impose a performance tax that would financially hurt local radio stations, stifle new artists and harm the listening public who rely on free local radio".

How does this affect the marketing and advertising industry? Well I'll explain the food chain in the simplest way possible. If record companies take more money from radio stations, radio stations will have to charge more money to their advertisers, which makes it more expensive (and difficult) for agency clients to purchase radio advertising which means less revenue for agencies which in turn costs jobs and increases prices on the consumers for the advertised service or product.

I would say that 80-90% of radio advertising is local businesses. For those local businesses that can and do advertise on the radio, it is far from "cheap" to do so. If radio advertising cost increases due to a federally mandated tax that only benefits record companies, jobs will be lost at many levels and as with all taxes, the cost is passed on to the consumer. Help the radio and advertising industry in stopping the greed of record companies and their artists from taking advantage of our "free" media, entertainment, and advertising outlet.

How you can help:

Visit http://noperformancetax.org/
Contact Senators Blanche Lincoln (D-Arkansas) and John Barrasso (R-Wyoming), along with Representatives Gene Green (D-Texas) and Michael Conaway (R-Texas), and many other members of Congress who have sponsored legislation and efforts against the performance tax.
Follow @StopRadioTax on Twitter

...and help spread the word throughout the industry!

Bolesta Center on Ad 2 Tampa Bay's AdCast

2009-12-11T10:19:00.000-08:00

Judy Horvath and Colleen Mahaffey from the Bolesta Center join host Syleste Porter to talk about the group. Ms. Horvath is the Clinical Director and Education Outreach Coordinator of the center and Ms. Mahaffey is the Fund Development and PR Manager. The Bolesta Center was selected by Ad 2 Tampa Bay to be the 2009-2010 recipient of a pro-bono public service campaign. Tiffany Ryan is one of the Public Service Campaign Directors for Ad 2 Tampa Bay and she talks about what Ad 2 would like to do to promote the Bolesta Center.

The (B)Ad Tax Idea That Won't Go Away

2009-10-29T22:21:00.000-07:00

Since June, there's been a portion of the health care legislation being considered in D.C. that has gone back-and-forth almost as many times as the bill itself. For the advertising industry, this tennis match has certainly been worthy of the U.S. Open, only with much larger consequences. How large?

The AAF estimates that disallowing the advertising tax deduction would increase the costs of advertising and marketing for affected companies by up to 35%. The ad industry provides $6 trillion in annual sales in the U.S. and 21 million jobs, according to the AAF. - Ad Age; October 21, 2009

Fortunately for the advertising industry, they not only have the AAF and its lobbying efforts trying to persuade legislators to drop this idea, but they have also gotten support from broadcasters and newspapers. These "traditional media" outlets would certainly feel the effects from significantly reduced or even eliminated advertising budgets at a time where they are already fighting over those same dollars being dispersed amongst "new media" outlets such as social media, blogging, and the web. Taking into consideration that it is highly likely that there will be a "government provided" health care option for Americans, our elected officials in D.C. need a plan to pay for it.

Representative Charles B. Rangel, Democrat of New York and chairman of the House Ways and Means Committee, said last month that legislators would consider ending the tax break for drug ads as a way to raise money to pay for the health care overhaul. - New York Times, July 26, 2009

Some legislators are not only using this logic to pay for the "government provided" health care option, but also a way to express their disapproval with this form of advertising entirely.

The proposed legislation to eliminate the tax deduction for health-care advertising is going under the short title of the "Protecting Americans from Drug Marketing Act." - Ad Age; October 21, 2009

Most of us may not have pharmaceutical companies as clients, but the fear amongst many is that it won't stop there.

"Where does one draw the line?" One United States Senator has asked. Would we also tax advertising for vehicles that do not meet emissions or fuel economy standards, advertising for gaming, or foods that do not meet some nutrition standard? - AAF; October 20, 2009

What can we do? Please contact both of your Senators as soon as possible and express your strong opposition to any effort to deny the deductibility of advertising expenses. Some of the names associated with this legislation are: Senators Al Franken, D-Minn., Sherrod Brown, D-Ohio, and Sheldon Whitehouse, D-R.I., Bill Nelson, D-FL, Representatives James P. Moran, D-VA, Charles B. Rangel, D-NY.

Senators can be contacted through the Senate webpage at http://www.senate.gov/ or by calling the Senate switchboard at 202-224-3121.

UPDATE:
Congressman Targets Food Advertising Congressman Dennis Kucinich, D-Ohio, has sent a “Dear Colleague” letter to other members of Congress announcing his intention to introduce legislation to “eliminate the tax deductibility of fast food and junk food advertising directed at children.” The Congressman is inviting other members to join him as a cosponsor.

The removal of any advertising tax deductions will certainly open the flood gates and make the entire industry vulnerable.

Helpful links:
AAF, Alert: Another Threat to Advertising Deductibility
Franken and Senate Democrats Go After Tax Deduction for Advertising
Lawmakers Seek to Curb Drug Commercials
House Considering $37 Billion Drug Tax, Rangel Says

Twitter Rally to fight Harmful Legislation

2009-06-19T09:13:00.001-07:00

THIS SITUATION IS CHANGING QUICKLY. STAY TUNED TO THIS BLOG FOR UPDATES.

It's time for a National Twitter Rally!!!

U.S. Congress is considering legislation that could hurt the advertising industry by eliminating the current tax-deductibility of advertising costs as a normal business expense for pharmaceutical companies — which could begin a slippery slope of removing the lack of service tax that our industry depends on. (see previous post for full details)

Please join our Twitter Rally to let the House and Senate know how you feel! Be POLITE, and tell them where you stand.

FLORIDA
Senator Bill Nelson - http://twitter.com/senbillnelson
Senator Mel Martinez - http://www.twitter.com/MelMartinez
Rep. Kendrick Meek - http://www.twitter.com/kendrickbmeek

NATIONWIDE
U.S. Congress Twitter Directory – http://tweetcongress.org/

EXAMPLE TWEETS
@SenBillNelson Health care reform is important, but so is my advertising job. Please fight for our rights in DC. #NoAdTax

@kendrickbmeek Please keep advertising deductible. My future depends on it. #NoAdTax

@MelMartinez Advertising fuels our economy. Please keep it deductible for Rx companies! #NoAdTax

Legislation Could Harm Advertising Industry

2009-06-19T09:07:00.001-07:00

(Information dated June 16, 2009)

The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under discussion would deny the business expense deduction for the cost of the advertising of prescription medicines.

Because healthcare reform is moving very fast, and Senators communicate with each other it is vital that ALL Senators hear strong opposition TODAY to this proposal from their constituents. Please circulate this alert to your ad club members and/or employees and urge them to place calls.

The core of your message should be that the proposal must be opposed because it is a tax on advertising and if adopted is unlikely to stop with prescription drugs. Who knows what might be next when the government needs more money? Advertising for all products and services helps generate $6 trillion in economic activity and supports more than 21 million jobs.

More detailed arguments are listed below, as is a link to the contact information for the key member of each Senator's staff. Again, it is vitally important that you circulate this alert and make your calls today. Thank you for your help with this important matter.

Limiting advertising deductibility of pharmaceuticals should be opposed because:

· The Tax Code and its deductions should be applied equally to all ordinary and necessary business expenses. Even at the height of public criticism of the tobacco industry, Congress did not discriminate between the treatment of the cost of advertising tobacco products, which is fully deductible, and the cost of advertising other products. Some may recall that Congress "affirmed" a ban on television and radio advertising of tobacco products. But it did so after the industry elected to withdraw this advertising rather than face government sponsored antismoking ads. This also took place before the Supreme Court had enunciated the doctrine that protects commercial speech under the First Amendment.

· The underlying goal of eliminating the deduction for advertising prescription medications is very straightforward – it is to make speech about the product more expensive. That will assure there is less advertising, and less advertising will result in fewer sales of the advertised prescription medications, particularly to Medicare Part D eligible patients. In other words, Congress would be taxing speech to save money on a federal program of spending.

· The denial of the deduction would make this advertising 35 percent more expensive (assuming the top federal corporate tax rate). Assuming that the affected companies do not have wealthy uncles or unlimited supplies of spare cash, they likely will reduce their advertising by a similar amount, resulting in a loss of speech to consumers. Thus, the loss of the deduction is no more than a tax on advertising.

· In Grosjean v. American Press Co., Inc., 297 U. S. 233 (1936), the U.S. Supreme Court struck down a 2 percent Louisiana tax on newspapers with more than 20,000 circulation per week. The 13 affected newspapers were critics of Governor Huey Long and sued to challenge the tax as an unconstitutional tax on speech. The U.S. Supreme Court agreed.

· Section 162 of the Tax Code provides for the current deduction of all ordinary and necessary business expenses. This section applies to all such expenses – rent, utilities, salaries, and every form of daily business operation. Virtually all advertising costs are ordinary business expenses. Imagine the world of business however, if Congress were to pick and choose favorite products – products that would get the deduction and products that would be denied the deduction. What else might be on the hit list? For example, would generic drugs be entitled to the deduction, but not brand drugs? What about vehicles that cannot achieve the efficiency of 20 miles on a gallon of gas? What about a bank that fails its stress test?

AdCast: Episode XVI

2008-02-27T13:09:00.000-08:00

Once again our regular hosts were absent for this show—always wild things happening in the lives of today's young professionals. As always, their trusty cohorts were waiting in the wings to keep us running. This time our own Cris Vatalaro joined veteran guest co-host Vinny Tafuro for another great month of adcasting (Yes, I'm verbing us. And while I'm at it, I'm also verbing the word verb). We were lucky enough to crash Tampa's Gasparilla Film Festival this time, broadcasting live from the beautiful Tampa Theatre.

The Tampa Bay Performing Arts Center is definitely one of our favorite organizations in the area—both for the great things they bring to the city, and the great people they send our way. This time our guests were the lovelies Kari Goetz and Christen Pettitt, and the topic was Avenue Q. They came on to tell us what that means (Hint: It's a sweet Broadway Show coming to TBPAC) and how Ad 2 can get a great deal on it.
VIEW NOW

Next we got to find out what we'd gotten ourselves into, with the Gasparilla Film Festival's Chad Moore and John Rosser. They told us all about one of Tampa's great cultural attractions, and tried to forgive us for crashing it (well actually I think they kinda liked us).
VIEW NOW

Having gotten our feet wet, we now dove deeper into the Festival's substance, bringing on some real live independent movie makers. Adam Sigal and Brahman Turner created one of the featured films of the event—a piece called Daydreamer. What followed was some interesting insight into how it all came to be.
VIEW NOW

Man, if you like film, this was the show for you. Our next guests were Pete Guzzo and Dan Brienza, who told us about Tampa's upcoming Weekend Film Workshop. It sounds like a great event for aspiring film-makers, covering all the aspects of making it happen in film. And... action!
VIEW NOW

Continuing with our film theme, we brought Erik Cattele and Adam Lenfest of Polycreative on next. Polycreative is a digital media producer in the area, and one of the most prominent members of Tampa's Digital Media Alliance.
VIEW NOW

We did a little something different with our last segment. No film here; just funds. Josh Crum is a Business Development Assoicate for Raymond James Financial, and one of this month's Rising Stars. He came on to tell us about his work with financial advisors and independent contractors that's brought him to Rising Star status.
VIEW NOW

You know we're eternally greatful to the sponsors. As always, it simply couldn't happen if it weren't for the folks at Tampa Digital Studios, and the help of La Casa Dolce and tbt*. And for this month, "props" to Tampa Theatre and the Gasparilla Film Festival for letting us team up with them.

Until next time, make good choices!

Ad 2 Road Show

2008-02-10T09:04:00.000-08:00

The Ad 2 Road Show is a presentation we developed to spread general awareness of Ad 2 Tampa Bay and the Student ADDY Awards to advertising, communication, media and design students. Jeff Morrow, Ad 2 Tampa Bay's Membership Director, and Kate Whatley, Ad 2 Tampa Bay's Education Director and Student ADDY Chair spoke to hundreds of students from six area colleges over a three week period. Over the course of the tour the presentation was given at the University of South Florida's weekly AdClub meeting, the University of Tampa, the Art Institute of Tampa, the International Academy of Design and Technology, Eckerd College, and ITT Technical Institute.

With the visual assistance of a projected powerpoint presentation, Jeff started by explaining what Ad 2 is, what we do for the community, and types of the events Ad 2 puts on. He also discussed the value of networking and different types of opportunities Ad 2 has to get involved in. Kate then spoke specifically about the upcoming Fall Media Tour and the importance of participating in the Student ADDY Awards. Students were shown a reel of the local Student ADDY Award winning work from the last two years. Students were greatly encouraged to enter their work and attend ADDY Gallery Night, an evening showcasing all of the ADDY entries in both the professional and student divisions. Each Road Show presentation ended with a question and answer session.

Strategically timed to take place right before the Fall Student Media Tour, we credited the Road Show as a major factor in selling out the fall tour. In the months preceding the Road Show we noticed a dramatic increase in student attendance at our monthly meetings. There was also a large student presence at other various Ad 2 and advertising community events including AdBash, ADDY Gallery Night and the ADDY After Party. The Road Show has also been credited by students and professors as a main factor in the dramatic increase in Student ADDY entries this year. In previous years the Tampa Bay Ad Fed has received between 30 to 40 Student ADDY entries. This year they received a record breaking 109 Student ADDY entries and had more Student ADDY winners than ever before.

AdCast: Episode XV

2008-01-30T13:03:00.000-08:00

Tonight our regular hosts Jessica McDonald and Carl Vervisch took a break as we welcomed guest hosts Lindsey Norris and Vinny Tafuro in their place. After a one-month holiday hiatus, AdCast came back with a bang—another great show for all things Ad 2 and otherwise.

It's a new name, a new look, and more for one of Tampa Bay's most important organizations. Fresh off the unveiling of their complete re-branding roll-out, Tampa Bay & Company sent Senior VP of Marketing Dianne Jacob to tell us all about it. Check out why they did it, how they went about it, and what they're doing to get it out to the public on this segment.
VIEW SEGMENT

Mmmmm Chipotle... next up we had Kimberly Higgins, the official "Chipotle Cheerleader" for Tampa Bay and Orlando. You might recognize her from the amazing turnaround she orchestrated for about 50 students on our most recent Media Tour, or from her Rising Star status of months past. Tonight she let us in on all her crowd-pleasing promotional secrets.
VIEW SEGMENT

The Addys are upon us! They seem to come sooner every year for those of us that have to prepare our entries, and a couple of the local authorities on the subject were here to make the announcement this time. Tampa Bay Ad Fed president and Maddux Business Report marketing manager Craig Neuman, along with art director Kate Whatley of PeakBiety Branding + Advertising, came on to give us the low-down on the big show.
VIEW SEGMENT

And now for tonight's Rising Star! A great new addition to our show over the last few months has been the tbt* Rising Star. This time around, we had a lawyer in the house. Nicole Kibert is an Associate Attorney for Carlton Fields, and tonight we found out what she does and how she does it so well.
VIEW SEGMENT

As young, opinionated people in the advertising community, we always like to add our insight on the subject. This time it was Vinny and Lindsey telling us about their expectations for the star-studded ads of this year's Super Bowl. See what they had to say in our latest Advertising Insight.
VIEW SEGMENT

We wrapped things up with Ad 2 Roundtable, where we bring on Ad 2's finest to let us in on the club's latest. With that said, check it out and find out what you need to know!
VIEW SEGMENT

As always, we gotta thank those that made it all possible for us. Tampa Digital Studios ran the show, Tampa Bay Brewing Co. hosted it, and the folks at tbt* and La Casa Dolce sponsored it. Great job to all, and don't forget my strong encouragement for you all in three simple words—Make good choices.

AdCast: Episode XIV

2007-12-03T16:09:00.000-08:00

Hello folks, another great month has come and gone in Tampa Bay, and along with it another great edition of Ad 2 Tampa Bay's AdCast. This month's show, broadcast live from Tampa Bay Brewing Company, was very sporty, which is pretty appropriate for this time of the year. That's not to mention the area – big happenings all around in the Tampa Bay sports scene.

• We kicked things off with the "homies" as usual. This time it was Cris Vatalaro and Mai Tran coming on to talk about two of Ad 2's biggest annual events, the Student Media Tour and AdBash. I'm not over-exaggerating when I say that both were extremely successful this year, both for entertainment value and for raising funds for our Public Service client, Wheels for Success. There's also a nice little highlight reel of AdBash, prepped by Mike Compton and the folks at Tampa Digital Studios: VIEW NOW

• Next on the show we started off our sports theme with America's favorite past-time. Brian Killingsworth, Director of Marketing and Promotion with the newly re-branded Tampa Bay Rays, was on the show with us. Brian told all about the re-branding efforts, which pretty much spread to every aspect of the team and its interaction with the city. Cheers for all the great community involvement coming out of that organization, and best of luck with the new image. VIEW NOW

• Time to talk about the Lightning and Storm! We don't have a weather center at AdCast, so that can only mean one thing - We're talking about more Tampa Bay sports. Brad Lott is the VP of Sales and Marketing for the Tampa Bay Lightning, and he brought us up to speed on all the defenders of the St. Pete Times Forum. VIEW NOW

• In a world where college bowl games seem to creep out of forgotten corners of the couch, we're lucky to have one of the best and longest-lasting of these events here in Tampa Bay. Mike Shulze is the Director of Communications + Sponsorships for the Outback Bowl. He gave us the play-by-play on everything from how its promoted to even revealing one of this year's teams live on the air - That's right, you heard it here FIRST. VIEW NOW

• The Society for Marketing Professional Services. What does it all mean? As we found out, it's an organization that focuses on training, networking, and community involvement for those in the fields of construction and engineering. Members Tara Ryan and JR Kozera were live on the air to tell us more about all the great things they do as an organization. VIEW NOW

• What are you doing for the holidays? Let us give you the run-down. Ad 2's very own Cris Vatalaro went to the trouble of researching, inspecting, deliberating to bring us the biggest and best in upcoming events in Tampa Bay. She even drug in Dan Gorda from 13 Ugly Men to tell us about their next extravagant event this New Years Eve. VIEW NOW

• And of course, there's our tbt* Rising Star segment. Every week, they crown a lucky individual in Tampa Bay and give them a proper feature in their lovely publication. We went through this month's winners, and brought one on the show. Sharon Nobles is a realtor with Wingate & Associates, but that's not all. Find out everything she's got going on, right here. VIEW NOW

Thanks to everyone that keeps watching the show... all the faithful that stayed with us through my worst wardrobe follies and love us just the same. And I can't stop raving out our great sponsors - La Casa "Delicious" Dolce, tbt* (something worth reading!) and of course the blood, sweat, and tears of Tampa Digital Studios and their elite production force. Oh and Tampa Bay Brewing Company. You guys rock, and so does your beer.

And in closing, it just wouldn't be the same if I didn't keep you to it:
Make Good Choices.

Ad 2 Tampa Bay Fall 2007 Student Media Tour

2007-11-09T09:48:00.000-08:00

Posted by Kate Whatley

On Thursday November 8th, 2007 Ad 2 Tampa Bay hosted the Fall 2007 Student Media Tour. 50 students were given the opportunity to tour some of the most exciting advertising related companies in Tampa. As with any large orchestration, the effort was very much a joint venture between Ad 2 Tampa Bay and the participating advertising related businesses.

The first stop on the tour was OAI, the largest large-format printer in the Southeast. OAI brought the students through the entire facility explaining all of the high-end equipment and the print production process in general. We finished up with a short Q & A session and then boarded the bus and headed off to the next stop.

The second tour destination was Pyper Paul + Kenney, a local advertising agency known for edgy design and a large presence in the local ADDY awards program. Currently their office is located at an old firehouse in the Channel District just outside of Downtown Tampa. Hal Vincent, gave the tour and then shared some of his insights on the industry. Hal is also a professor at USF and formerly worked at the prestigious local agency West Wayne. Since PP+K could not accommodate all 50 students at once, the tour was broken into two groups.

Students who were not with Hal heard all about the benefits of joining Ad 2 from Mai Tran and Vinny Tafuro, respectively Ad 2 Tampa Bay’s president and immediate past president.

We then went over to Centro Ybor, taking a minute to grab a Starbucks, and toured Tampa Digital Studios’ new office. Tampa Digital Studios is a full-service digital media, film & video production house that maintains a long-standing partnership with Ad 2 Tampa Bay. They are currently the producers of AdCast, Ad2 Tampa Bay’s monthly live broadcast Internet video program highlighting young professionals and the groups they belong to. Several different guides took students in small groups around the studio. Students also had the opportunity to record a review of the last movie they saw. The video reviews are featured on Bob Ross Movies website (bobrossmovies.com).

After that, we got back on the bus and drove to Chipotle in Hyde Park. Chipotle donated free lunch and a t-shirt to every student on the tour.

For the final stop in the tour, we went back to downtown Tampa to Grupo D, a Multicultural Division of The Dutcher Group. Fabian Yépez spoke to students about the importance of Hispanic Advertising now and in the future. He explained the benefits of organic multicultural advertising and the downsides of straight translations without cultural considerations. Again, the entire tour could not fit in the Grupo D’s office space all at once so the students were separated into groups. The students that were not in the Dutcher Group listened to Carl Vervisch speak about winning a National Student ADDY and how it helped jump-start his career in advertising. Carl is an Ad 2 Tampa Bay AdCast co-host, fine artist and the copywriter at SPARK, a local advertising agency.

After the tour students were invited to come back and join us at Tampa Bay Brewing Company for our monthly Ad 2 Tampa Bay social during Media Mix. A dozen or so decided to take advantage of the opportunity to network with media and advertising professionals in a casual environment. Several students set up interviews for internships. One Art Institute student set up an internship interview with PeakBiety and will be interning there in the art department during the spring semester.

We received lot of positive feedback from all of the students and businesses that participated in the tour. These companies share a common goal with Ad 2 of wanting to help cultivate the future of advertising in the Tampa Bay market and the creative community overall.

Ad Bash is November 9th! Come party like a Hollywood Star!

2007-10-30T07:27:00.000-07:00

Ad 2 Tampa Bay invites you and your friends to join us and 'walk the red carpet" at Ad Bash 2007!

This hollywood inspired event will take place at Hyde Park Cafe on Friday, November 9th from 6-10pm. Old and new celebrity attire requested - including baubles, bangles, and bright shiny beads. Proceeds benefiting Wheels of Success non-profit organization.

$5 tickets can be purchased in advance at www.ad2tampabay.org $10 tickets per person at the door.

First 50 guests get free goodie bags filled with great things from our sponsors! Drink specials will run all night long and free pizza will be available for our early guests! Come after work for a Happy Hour drink and start your Friday night of fun with Ad 2 Tampa Bay while helping out a great cause!

Hyde Park Cafe is located at 1806 Platt Street West Tampa, FL 33606 For more information please visit www.ad2tampabay.org. A huge thank you goes out to our wonderful sponsors! Hyde Park Cafe, Malibu, OnDemand Printing, and TBT

AdCast: Episode XIII

2007-10-30T04:28:00.000-07:00

I suppose I didn't realize I should have been especially fearful of this month's episode - dreaded number thirteen. But really it wasn't bad at all. Remote show this time, from Tampa Bay Brewing Company (next door to Tampa Digital Studios' new offices in Ybor City). And to further mix things up, Jessica McDonald was out hang-gliding through the Amazon, opening up the coveted co-hostess spot for Ad 2's own Robin Adkins. And what a show it was...

• First, Cris Vatalaro and Mai Tran were on the show to catch us up on Ad 2 happenings. They discussed AdBash (which is coming up November 9, 6-10pm, and should totally rock, Hollywood-style) and the Student Media Tour (November 8, 9am-6pm – also likely to rock). For details on those events and everything else, you can always check out Ad 2's website at www.ad2tampabay.org

• Next up, Mike Compton was on the show with Susan Jacobs to announce this year's Ad 2 Tampa Bay public service client – a great cause called Wheels of Success. Great things to come on that front; Wheels' has an established identity, a sound plan, and a lot of potential for a great public service campaign for us. Anyone that's interested in helping out, toss Mike an email as soon as ya can. VIEW NOW

• Unfortunately the head honcho Larry Thompson couldn't make it out to the show to speak on the Sarasota Design Summit, but that didn't stop us. At the last second, we pulled a major community player, Mr. Peter Kageyama, President of Creative Tampa Bay and partner with Sextant Marketing. We had plenty to learn about the Design Summit, and honestly his talk changed my perspective on the whole thing. SDS is a new approach to the "design" conference, inviting people that aren't designers to find out why it's so important. VIEW NOW

• The next segment was a great learning experience for me, considering I didn't know what the Film Commission was until Lindsey Norris came onto the show to tell us about it. It's not really what I thought at all - these are the people responsible for the luring, caring, and feeding of any and all film production outfits visiting Tampa Bay. VIEW NOW

• It wasn't our first segment on advertising to the Hispanic community, and at the rate the population is growing, it won't be our last. This time we had a very tuned-in guest, live on the air with us. Pedro Perez has been working in the industry for 14 years, and came on to talk about his company Nuevo Advertising and how they reach out to such a diverse audience. VIEW NOW

• The Night of the Iguana. It just sounds fun. Sure enough, the details Melinda Dale revealed to us made it sound even moreso. This is a charity event for the Make-a-Wish Foundation, founded and firmly supported by Tampa's own Green Iguana restaurant, and it's going on November 16 from 7:30-11:30pm. VIEW NOW

• Was it all for the illiteration? The phrase "Hike for Hospice" is actually what they use to describe a pretty cool 5K race that supports Gulfside Regional Hospice, and special events coordinator Jennifer York was on to tell us all about it. VIEW NOW

• We wrapped things up with another edition of tbt* Rising Stars. I'm really glad we're doing this segment; it does what we always wanted to do with "Young Professional of the Month," but uses tbt*'s reach and resources to really pick out the best of the best. Then we get to have them on the show; keep an eye out for this being a really fun segment as this relationship moves on. This time we had Patrick Donlan of EdgeRock Technology Partners; great story there. VIEW NOW

And that's how we did it. Robin did a great job in her first attempt at hosting, especially considering she thought we'd have a teleprompter on the set (sorry Robin we're not all high-tech like that). The venue was quite honestly pretty tough to deal with as we were going along... I mean seriously, since when do so many people go to the bar on a Wednesday... but regardless, it all came out well. The clips look great, Tampa Digital Studios' team did great, and our sponsors are just generally great for the things they do for us (La Casa Dolce, tbt*, and TDS of course).

Let's do it again next month!
Make Good Choices.

AdCast: Episode XII

2007-10-03T15:33:00.000-07:00

Episode twelve. We're now one full year older and wiser than we were at the humble beginnings of this whole "AdCast" thing. My, how far we've come. Well this show was another winner, with another great selection of guests.

• We started things off with the general Ad 2 business. Cris Vatalaro and Mai Tran were on the show to update us on the AdBash plans: Let it be known, we're doing it on November 9th at Hyde Park Cafe, 6-10pm. Next, Vinny Tafuro and Mike Compton brought us up to speed on our public service campaign... we've narrowed it down to the final three, and we're definitely still open to volunteers that want to handle the creative and account duties with our yet-to-be-named selection. VIEW NOW (MORE)(EVEN MORE)

• We had a couple new faces from Big Cat Rescue with us next. This time it was Jessica Allen and Jennifer Bush there to tell us about this year's (already sold out!) October 12 Fur Ball and, of course, all the other great things they do over there at Big Cat Rescue. VIEW NOW

• Nancy Kipnis is the PR Director for ARTE 2007, a major event celebrating the culture of the Americas in venues throughout St. Petersburg. As she said, ARTE really allows you to go in and basically create your own experience, offering "a la carte" events all around the area from November 2-16. VIEW NOW

• Greg Rollett handles the Marketing and Communications duties for a big 'ol rock show in Orlando with a great cause. It's called Rock for Hunger, and as its straight-forward name implies, it's a collection of bands rocking out to aid the homeless and hungry in the community. It's going on this November 10, and they're looking for volunteers (and of course attendees) to make it all as great as it can be. VIEW NOW

• John Rosser is the Executive Director for the Gasparilla Film Festival. With the festival several months away, you might be wondering what he was here to discuss. The festival actually holds other events throughout the year, including the big Children's Day in Hyde Park Village this November 18. VIEW NOW

• Big new segment on the show this time around. It's called tbt* Rising Stars, and it highlights some of the most prominent and accomplished up-and-coming young professionals in the Tampa Bay Area. We didn't have any of their selections on the air (as we will in the future), but we were able to talk briefly about who made the cut. VIEW NOW

• This month's Advertising Insight covered a pretty broad topic, and I'd say we covered it pretty well. It's called The Future of Television and Advertising, and we talk about some major issues facing TV today and in days to come. For instance, how will TV advertising survive if everyone TIVO's their way through the commericals? And what about people buying TV shows off iTunes? Or *gasp* watching them on YouTube. What's it all going to come to? VIEW NOW

So that was how twelve episodes came to a close. I enjoyed the show... hey when DON'T I? Thanks as always to our great sponsors. La Casa Dolce sets us up with some absolutely decadent panini and gelatto in the green room – which I would devour as quickly even if I wasn't starving after the show. Tampa Digital Studios is of course the excellent production facility that puts the lights and cameras on us (our guests of course provide the action!) and I should add they do a stellar job of it. Then there's our newest sponsor, a publication we all know and love in the Tampa Bay area... yes of course it's tbt*. And to close it out, of course, I love all of you who watch, and especially those who come to our green show to watch live (everyone should, it's FREE and did I mention the food is amazing??)

You know how I end things off...
Make Good Choices, folks.

Get Excited! Ad2 Tampa Bay's AD Bash is in the works!

2007-09-29T09:21:00.001-07:00

Hey all you honorary actors and actresses!

It's time to get excited because plans for Ad2 Tampa Bay's Annual Ad Bash are already in the works!

Please join us at this year's Ad Bash Friday, November 9th when Tampa's own Hyde Park Cafe will be transformed into a fine Hollywood-themed Extravaganza!

The red carpet rolls out at 6:00pm and the party goes til 10:00pm. So get out there and start shopping for your best Hollywood-themed attire and mark your calendars now. For just $10, you'll have access to a night of fine Hollywood glamour, great food and drinks, and networking with Ad2 Tampa Bay!

A portion of the proceeds will go to a special Ad2 sponsored charity which will be officially announced soon!

So remember:

Ad Bash 2007
November 9, 2007
Hyde Park Cafe
Tampa, Florida
6pm-10pm

Hope to see all of you there!

Look for flyers and more event information, out soon!

AdCast: Episode XI

2007-08-22T18:47:00.000-07:00

Eleven Episodes. Yes that means next month is our one-year anniversary, folks! No special plans as of yet; just another sweet show of myself and my co-host Jessica McDonald rocking the young professional scene in Tampa Bay. But enough about the future. How about that show tonight?

• Gilberto "Gil" Sanchez was one of the first guests on AdCast, appearing on our first show last September. But his resume does not end there (which I suppose is good for his sake). He owns his own practice – Sanchez and Associates, is the co-founder and a driving member of the Hispanic Young Professionals and Entrepreneurs group of Tampa Bay, and teaches young professionals around the area about how to start their own business. He came on to talk about all that, as well as his *free* lecture series on starting your own business, which starts tomorrow night at 6pm. For more info, check out www.sanchezlawoffices.com.

• Katrina Priore is the Assistant Publisher and Partner Relations extraordinaire for Create Magazine. She joined us to talk mainly about the Create Awards, a mega-huge competition that's underway right now, and also a number of other exciting happenings surrounding the magazine. For more information on everything Create, see the website at www.createmagazine.com.

• Scott Talcott is the Executive Director of the Cystic Fibrosis Foundation. Their group is hosting a big event to keep fans and philanthropists alike busy during the Buccaneers' away game at Seattle. That day, the CFF will host a gourmet tailgate and 4x4 truck show at Raymond James Stadium, also featuring Scott's fellow guests Cory Frisco and Michael Lokey of the Baja 1000 team. Information on that event can be found at the official CFF site.

• We had a tag-team of big-time area event planners on to talk about some upcoming shindigs for the Tampa Theatre. Brooke Palmer of RSBP Events and Tracy Jones of the TBT* discussed their upcoming bashes. Respectively, Brooke is involved in planning "How the West was Wine," a western themed wine tasting, and Tracy is working on "Fast Times at Tampa Theatre," a real deal '80s party. They also both teased me because apparently I was only 8 years old when the '80s ended. My bad. Also, I learned that the asterisk in TBT* is silent. Who knew?

• This month's Advertising Insight was Movie Marketing 101. Our main focus was the big push for Simpsons: Movie, one of the most anticipated films of the year. As we pointed out, they really did it right. From the reverse product placement with 7-11, to the BK partnership and www.simpsonizeme.com, their marketing efforts were huge and it paid dividends. Also of note was Transformers and the GM tie-in that energized a whole generation of youth to fall in love with American-made cars. (yes that's a native Detroiter talking.)

That was the long and short of it. Big props to our sponsors La Casa Dolce and Tampa Digital Studios, and a special kudos to David Hampton for a job well done on the brand-spankin'-new production station. Hang tight until Monday, and we'll have a newsletter out with links to all of these segments. That's right, you can watch "on demand," as the cable channels love to say.

Until next time,
Make Good Choices.

Ad2 Tampa Bay wins annual softball game against the TBAF!

2007-08-13T13:20:00.000-07:00

Cris Vatalaro writes:

Saturday, August 11, 2007

This year we wanted it to be different. This year, we NEEDED it to be different.
This year the Ad 2 Tampa Bay vs. American Advertising Federation 4th annual Picnic and Softball game graced the town of Safety Harbor. After 3 years of losses for Ad 2’s team, we were finally getting serious. As the Ad Fed’s strolled in one by one, they were surprised to see Ad 2’s team already there and were 20 minutes into their warm up game of catch. Rib City catered the event and was Ad Fed’s way of ‘weighing’ down their competition before the big game. We didn’t let the amazing food and bags of chips mess with our concentration though! The game started off with an interesting flair. You know you’re in for some fun when the Ad Fed right fielder takes a folding chair to the outfield with him. 7 innings later we had witnessed multiple homeruns that were rocked into the trees, dozens of grounders to the infielders and the ever changing leader of the game. It wasn’t until it was 2 outs, bottom of the 7th, Ad Fed still cranking in the runs and only down by 1 when Ad 2 got a little worried. Thankfully their 3rd and last out was not one of the younger ringers they had brought. Ad 2 had finally pulled out a win and victory never tasted sweeter. The Ad Fed’s were great competitors and a ton of laughs. We ended the picnic by taking group photos then heading to the bar for some victory burgers and drinks, starting off with pitchers of water (reminiscent of the kayaking trip!) It was the perfect day. Funny stories, a victorious softball game, time in the sun, new Ad 2 baseball hats and bragging rights for the next year until we get to do it all over again!

It was smooth sailing for Ad2 Tampa Bay during group Kayaking Trip

2007-08-02T20:57:00.000-07:00

Cris Vatalaro writes:

A day like July 28th will go down in the history books. After the Ad 2 Tampa Bay Board Retreat, most of the board plus a few extra friends arrived at the Dunedin marina for an afternoon of crossing the intercoastal waterways. Carolina Mike was there to prep the experienced ones as well as educate the newbies on the rules of the sea. We all strapped on our life jackets (some equipped with snazzy whistles) and boarded our ships.

The sun was up, the mosquitoes were out in full force and away we went! I myself was a second-timer; with no paddling skills at all but was able to pull up the back of the pack as we paddled our fast 30 strokes across the ‘high speed zone’ while I secretly hoped we would all make it out alive! As we reached the island, the beautiful sight of dolphin fins were breaking the smooth surface of the water. The closer we got, the more breathtaking they were. After pulling up to shore, we quickly got out the refreshments and snacks and enjoyed the tiny island and each others company. Carolina Mike set up the grill and dinner was served! The sun started to set and we all climbed in our kayaks again for the ride home. We were lucky enough to see some of Florida’s creatures; including Sea Urchins, fish and even a Sea Horse. The paddle back to the marina was stunning. The sun had begun to set and most of the boats were sleeping for the night at the marina already. We beached ourselves at the marina and captured a few last group photos before the sun set. Special thanks to Carolina Mike for being a great teacher and for providing the snacks and refreshments during our Sangria Sunset paddle!

Ad2 Tampa Bay Leadership Retreat spawns great ideas for the year ahead!

2007-07-30T20:47:00.000-07:00

Hi All!

Ad2 Tampa Bay has a great year planned ahead and it all started to come together at our Annual Leadership Retreat. Waking up bright and early on a Saturday morning is sometimes a hard thing to do; unless ofcourse you are scheduled to meet your fellow board members in Dunedin at Sea Sea Rider’s Restaurant to talk about the future success of Ad 2 Tampa Bay that is. The newly elected board met at 10am on July 28th to discuss our plans for the year including Ad 2’s history, our relationship with the 4th District as well as our connection to the National Ad 2. We chatted over appetizers and lunch about our current search for the ’07 -’08 Public Service Campaign. We received a breakdown of the organization’s leadership responsibilities as well as an in-depth look at our events and programs for the upcoming year -- and boy do we have some exciting ideas so definitely keep a look out!

The board exchanged Ideas until 3pm about how to improve each board position as well as the organization as a whole while staying rooted to our Public Service Campaign and helping out our local community. Although it was hard to get up so early Saturday morning, it was more than worth it because of the exceptional progress our board made at the retreat, not to mention it created a stronger bond between everyone that'll prove to play a big part in what we can accomplish as a team this year!

Look out Tampa Bay -- Ad2 ready to get this year started!!

AdCast: Episode X

2007-07-25T19:42:00.000-07:00

Big, big show on AdCast tonight. I think I was sort of floating in the surreality of it all; it was quite a lineup of big-name guests...

• Boxing champion. Movie star. Entrepreneur. Tonight, Antonio Tarver, the "Magic Man" himself, added the sought-after role of "AdCast guest" to his resume. Tarver, former light-heavyweight champion of the world and co-star of Rocky Balboa, joined us for a lengthy segment to discuss his recent accomplishments and goals both inside and outside the ring, including a possible big-name fight in Tampa Bay.

• A man with a hand in one of the most sacred events in America joined us as well tonight. Reid Sigmon is the Executive Director of the 2009 Super Bowl Tampa Bay Host Committee. Reid joined us to discuss how he got to such a great responsibility, and talked about some of the events that he will be involved in planning around the event.

• Go Rays! Darcy "D-Ray" Raymond, the man with what may be the most convenient nickname of all time, is the VP of Branding and Fan Experience for the Tampa Bay Devil Rays. Darcy spoke of the various thematic, event-based, and other marketing efforts the organization has made to "put butts in the seats" at The Trop'.

• Jimmy Mela, Owner of Vintage Wine & Cellars, also fulfills a spot on the committee of one of "the top ten beer festivals in the country." Now twelve years in the making, Mela's involvement with Lowry Park Zoo's WaZoo event brings over $125,000 to the (non-profit) zoo annually. He talked with us about how it all started, what to expect, and where to get tickets to the August 4 event.

• Mike Compton came on the show with big news. Tampa Digital Studios is moving to Centro Ybor, and he filled us in on all the details of the big move. Tampa Digital is our gracious host and collaborator in putting on AdCast, so this move is really exciting to us as hosts and as an organization. Can't wait for the new digs!

As always, thanks to everyone who helps make AdCast possible, from the sponsors to the many people in Ad 2 and TDS that make it happen. We're already busily working at putting together next month's show; this one is going to be a tough act to follow!

AdCast: Episode IX

2007-06-27T13:02:00.000-07:00

We're right in the thick of summer here in Tampa, but nothing can slow down AdCast. Special guest co-host Scott Persons joined Jessica McDonald to guide us through our latest edition of Tampa Bay's favorite internet webcast (I don't need data to support that, I rely on instinct).

First off, Shani Jefferson came in from Tampa Bay's Museum of Science and Industry (MOSI). They've got a great new exhibit called "Shipwreck! Pirates and Treasure", and Shani was hear to tell us about all the great things there "arrrrrrrgh" in the exhibit.

Next up was Tim Bajkiewicz, on to talk about the University of South Florida's restructured Masters program in the School of Mass Communications. The school has made some exciting changes to the curriculum, making it an even more attractive option for young professionals in that arena.

Our fourth segment featured Travis Claytor, who was on to tell us about the Tampa Bay Convention & Visitors Bureau's advertising efforts in the community.

We wrapped things up with a little review of this year's edition of the prestigious awards show we call the ADDY's, a three-tiered competition orchestrated by the American Advertising Federation. Jessica and Scott talked about the winners and more in this month's Advertising Insight.

AdCast: Episode VIII

2007-05-23T13:01:00.000-07:00

I was especially happy this evening, as the show was all about some things near and dear to my heart—art, design, and (as always) advertising. For a variety of possible reasons (as I elaborated on throughout the show) Jessica was unable to join us this time, so Vinny Tafuro filled in as guest co-host.

First to join us in the studio were a couple of our fellow Ad 2 members. Jeff Morrow was on for an update of our public service campaign, and a big Ad 2 leadership announcement came from Mai Tran... check out the show to find out what she told us!

Our next guest was a young professional who spans the spectrum of art and advertising in her various pursuits—art director, painter, and creative extraordinaire Kate Whatley of PeakBiety Branding + Advertising. We discussed all the issues a young creative in the industry tends to face, most of all how to maintain the creative spark and stay afloat in the crazy world of advertising.

If you sit around your dingy apartment saying "There's nothing to do in Tampa Bay," you obviously don't subscribe to Eric Sturm's weekly email. "Weekly Options of Tampa Bay" is just one of Eric's many pursuits aimed at informing the community. He came on to tell us about his new book "Access Tampa Bay" and more.

If you've talked with me about what I do, you've probably heard me mention Graphic Design Meetup once or twice. Tampa bay GDMU is another one of Tampa's exciting professional networks, this one (as the title would indicate) aimed specifically at graphic designers in the area. But don't take my word for it; we brought on the long-standing President of the group Brianne King to tell all our viewers why they should check it out.

Film on the internet can mean all sorts of things. Vinny and I took a look at the various types of executions floating around the web today, from viral video to internet-only movie releases.

To wrap things up, we went over all the upcoming events in Ad 2 and around Tampa Bay. Not much to say about that, but it was amusing as always.

There you have it; another grand episode of AdCast goes out to the vast matrix of the internet. I had a blast with this one. Big thanks to Vinny for filling in this month; you'd think he does this kind of stuff all the time. Thanks as well to our sponsors Tampa Digital Studios and La Casa Dolce, because they DO do this all the time.

Oh. And whatever you do, make good choices.

AdCast Links, May 23

2007-05-23T05:37:00.000-07:00

Tonight's AdCast references a number of websites and internet movies. The links to these videos and sites are below for your viewing pleasure.

Facebook Infomercial

MySpace Movie

MyTop8: The Movie

Epic 2015

Epic 2014

AdCast: Episode VII

2007-04-27T12:58:00.000-07:00

Tonight's broadcast was live from the historic Don Vicente Inn in Tampa's Ybor City, in conjunction with the annual Ad 2 Media and Merchandise Auction. Beautiful place—many thanks to the management for setting everything up for us.

First we brought on Vinny Tafuro and Jeff Morrow to get us up to speed on all things Ad 2. The Media Auction taking place around us was of course a big topic, as was our current public service client, Suncoast Voices for Children. The auction is a great event, both for the bidders, who get a huge deal on all kinds of advertising products and services, and for our public service client, as all the funds go to help toward our efforts to help them shine. Find out more about the event, and why SV4C was this year's clear choice for public service.

Next we brought on Sharon Rose, artist and owner of a place called the Mermaid's Slipper. Sharon told us about her work, and her busy little shop right in Ybor City. Wait, how can a mermaid wear a slipper? We may or may not have found out... have a look at the segment to find out.

So what's the "business" with Ybor City? If anything, Tom Keating would know. We had Tom, member of the city's Chamber of Commerce, on the show next. He had great things to say about Ybor's future, and why it's going to be pulling more young professionals into its gates.

Wait, what's the deal with this place? Next we had a member of the Don Vicente's staff on to tell us more about the historic Inn, from the historic past to the changes of today.

Next we had our first non-human guest on the show. Thanks to the folks from Gaspar's Grotto for bringing a famous feline on with them—the bar's resident cat came on to tangle our wires a bit. We learned about the history of this great bar and grille in the middle of 7th Avenue.

Candace Cusseaux and Erin Richey both play a big part in Emerge, one of our fellow big-time Tampa young professional groups. Emerge is huge, actually, and their annual event Emergence is arguably even bigger. They came on to tell us all about its history, and what to expect this time around.

Saint Petersburg is honored to be host to the Salvador Dali Museum, possibly the most extensive collection of the artist's work in the world. James Raulerson is a member of Zodiac, their own young professionals organization, and he came on to tell us all about a big event in their near future. It's called "Cover Me," and it's a silent art auction that benefits the museum. Artists will present works inspired by Dali and their favorite classic album covers, along with DJs and martinis—sounds like an awesome event.

What more appropriate segment to talk about in a place called Don Vicente than the Hispanic market? Jess and I went over the do's and don't's of talking to the fastest-growing portion of the United States population in this month's Advertising Insight.

Thanks to the Don Vicente Inn and all of our wonderful guests, and a big thanks to Tampa Digital Studios for all the special effort that went into our first on-location broadcast. And finally, thanks to you for being our loyal viewers and fans — until next time, make good choices.

28th Annual Merchandise & Media Auction

2007-04-19T07:37:00.000-07:00

28th Annual Merchandise & Media Auction
Don Vicente de Ybor, Historic Inn

Wednesday, April, 25, 2007 (6-10p)
Watch ADCAST Live from 6:30-7:30p

FREE Cigar w/RSVP (Register Here)

If you are looking for an inexpensive way to expand your business or build your customer base, you won't want to miss the 28th Annual Merchandise & Media Auction hosted by Ad 2 Tampa Bay.

The auction is guaranteed to be a steal! Join us as we auction off donated media and merchandise to Tampa Bay business owners at cut-rate prices. This is your chance to receive steep discounts on print, production, outdoor, photography and much more.
Hosted by the Don Vicente de Ybor, Historic Inn - 1915 Republica de Cuba, Tampa, FL 33605.
Silent auction begins promptly at 6:00 p.m. Live auction at 7:30 p.m. RSVP's requested but not required.

AdCast: Episode VI

2007-03-28T20:00:00.000-07:00

AdCast is a firm believer in efficiency, and tonight's show was a testament to that. We "minimized our guest pool" while "maximizing their impact"... Alright, so what actually happened was, we had some people cancel. It happens. But the guests we did have on were very cool.

• Vinny Tafuro gave us the four-one-one on Ad2 events past and future. A big mention was for the Media Auction taking place at the Don Vicente Inn this year. Sounds like it will be an awesome event... and guess what? AdCast is going on location and broadcasting live from the auction!

• Scott Lope from Big Cat Rescue came on the show. He didn't bring any ligers, but he did explain why it's a bad idea to take cats like that around to show to the public (and a much worse idea to actually try to raise them in your home!)

• Jason Aughey and Blake Guthrie form the Tampa Bay Sports Commission had a great conversation with us about the ACC Men's Basketball Tournament that took place here this month. It was pretty amazing to hear about the depth of preparation that goes into bringing an event like that to the city (7 years!!) and about all the other great events we have coming to Tampa Bay — like the Super Bowl AGAIN in a couple years.

• Advertising Insight. You know, the one where Jessica and I blab on about the greatest new thing in advertising. This month... Blogs! (How appropriate... wait, writing "blogs" IN a blog? Am I the only one that fears the world may implode?) We discussed some mistakes made by advertisers over the years in their attempts to harness the medium to suit their needs.

• Calendar Update. I don't usually mention the calendar update, though I'm not quite sure why. This is a segment where Vinny Tafuro comes on and we go through all the industry events for the next month or so. It's a light topic, plus I'm usually coming off my Advertising Insight high (Insight is a drug - write that down) so I'm the goofball that gets all the dates wrong.

So there. SIX big shows down. That's got to be close to a "Season." It's been a ton of fun up to now. Thanks once again to the guys at Tampa Digital Studios for really putting their all into the show (It shows!) and to La Casa Dolce for their provisions of delicious sandwiches, gelato, and sorbet in the greenroom.

Catch us next month at the Don Vicente!

AAF Government Report

2007-03-07T05:29:00.000-08:00

AAF Government Report
March 7, 2007

Contents:

Sen. Rockefeller to Reintroduce Bill Extending FCC Authority
National Medical Association Supports DTC Advertising
"Do Not Mail" Bills Gain Traction in State Legislatures
Boston Considering Increasing Guerrilla Marketing Restrictions

Sen. Rockefeller to Reintroduce Bill Extending FCC Authority
Sen. Jay Rockefeller, D-W.Va., has announced he plans to reintroduce a bill that would extend Federal Communications Commission authority of indecent programming to include cable and satellite content. The bill Rockefeller introduced in 2005 would have also required networks to double the amount of required children's programming content and given greater control to local affiliates to reject offensive content. Rockefeller indicated that he will also seek to give the FCC the authority to regulate violent content on television, as the FCC requested in a letter to Congress last month.

National Medical Association Supports DTC Advertising
The National Medical Association (NMA) released the results of a survey indicating that their member physicians support direct-to-consumer advertising as a means of educating patients and enhancing the doctor-patient dialogue. The NMA, which represents over 30,000 African-American physicians, reported that the percentage of doctors who agree that prescription drug advertisements are beneficial to consumers jumped from 42 percent in 2001 to 65 percent today. Eighty percent of surveyed doctors cited advertising as a key reason patients learned about treatment options. The group recommended improvements to DTC advertising campaigns, including a call to provide information to doctors prior to advertising to consumers. Many of their suggestions have been adopted by the pharmaceutical industry.

"Do Not Mail" Bills Gain Traction in State Legislatures
Legislation creating "do not mail" registries has been introduced in at least 12 states this year. The bills would prohibit marketers from sending commercial mail to anyone who files an opt-out request with the state, in manner similar to the National Do Not Call Registry. Arkansas, Colorado, Connecticut, Hawaii, Maryland, Michigan, Missouri, Montana, New York, Texas, Vermont and Washington have introduced bills so far. While the popularity of these bills is rising with state legislatures, no hearings discussing the negative implications of the bills have taken place.

Boston Considering Increasing Guerrilla Marketing Restrictions
The Boston City Council is considering increased marketing restrictions following two high-profile guerrilla marketing campaigns that wrecked havoc on the city in the past few months. City Council President Maureen Feeney said she will discuss increasing fines for unsanctioned marketing campaigns and further regulating such marketing. The City Council plans to hear from marketers as well as public officials before deciding whether any action should be taken.

AAF Government Report

2007-03-01T05:24:00.000-08:00

Jeff Perlman, Executive Vice President – Government Affairs
Clark Rector Jr., Senior Vice President – State Government Affairs
Robert Kohlmeyer, Coordinator, Government Affairs
AAF Government Report
March 1, 2007

Contents:

Advertising Ban Legislation Introduced in Tennessee
Tobacco Bill Clears Senate HELP CommitteeThe Senate Help, Education, Labor and Pensions (HELP) Committee has given its approval to legislation that would drastically alter tobacco advertising regulation. The Family Smoking Prevention and Tobacco Control Act (S. 625), introduced by HELP Committee Chairman Ted Kennedy, D-Mass., contains several provisions opposed by advertisers. The bill proposes additional warning labels on tobacco advertising, limiting most magazine and store ads to black-and-white text and prohibiting outdoor ads within 1,000 feet of schools or playgrounds. The AAF sent a letter to Sen. Kennedy expressing opposition to the marketing provisions of the bill, arguing that it is unconstitutional to censor nondeceptive advertising for legal products directed at appropriate audiences. A copy of the letter is available here (pdf).

House Commerce Chairman Expresses Digital Television Transition ConcernsHouse Energy and Commerce Committee Chairman John Dingell, D-Mich., has expressed concerns about the ability of the Federal Communications Commission to oversee the logistics of distributing digital-to-analog converter boxes to consumers receiving over-the-air television broadcasts. As part of the digital television transition legislation signed into law last year, the government plans to distribute converter boxes to all Americans without cable or satellite television subscriptions before the digital transition is completed, which is scheduled for February 17, 2009. Dingell said he thought the target date might not be realistic and warned that consumers might not be quick adopters of converter boxes, especially if they are too expensive.

FCC Commissioner Tate Calls for Increased Media Ownership DiversityFederal Communications Commissioner Deborah Taylor Tate announced that one of her goals as a commissioner is to encourage Congress, the FCC and the media industry to increase media ownership diversity. In an address to the Media Institute, Tate suggested several ideas that might increase the participation of minorities and women in media. Among these proposals is a plan to establish a tax break for companies that advertise on minority-owned stations, as introduced in a bill (H.R. 600) this year by Rep. Bobby Rush, D-Ill. A similar tax break existed until it was repealed by Congress in 1995.

Missouri Senate Bill Aims to Ban Sexually Oriented BillboardsA Missouri state senator has reintroduced legislation attempting to ban outdoor advertising of sexually oriented businesses. The bill, introduced by Sen. Matt Bartle, R-Lee's Summit, was originally passed in 2004, but was deemed unconstitutional by a federal appeals court. In its original version, the legislation prohibited adult-oriented businesses from using outdoor signs and billboards to advertise any products, including advertising for innocuous products. The modified bill is more narrowly tailored toward limiting the advertising of sexually oriented businesses but still raises serious First Amendment concerns. Some senators criticized the bill, saying that because the bill was already struck down in court, it was a waste of time and money to vote on the bill again.

Maryland Bill Would Tax Advertising-Related ServicesLawmakers in the Maryland House of Delegates have introduced legislation to extend the sales tax to numerous services, including advertising-related services such as public relations, business consulting, art services, photographic services and direct mail services. The bill (House Bill 448) currently has no Senate companion. It is scheduled for a hearing in the Ways and Means Committee on March 14. Jim Astrachan of the Advertising Association of Baltimore will be among advertising industry representatives testifying in opposition to the tax. A copy of an alert sent to Maryland ad club members is available here.

Advertising Ban Legislation Introduced in Tennessee
New legislation introduced in the Tennessee state senate would fine broadcast and cable stations up to $50,000 if they air advertisements for obscene matter. Sen. Doug Jackson, D-Dickson, named his bill "Girls Gone Wild Be Gone" after seeing a television commercial for adult videos. The Federal Communications Commission has jurisdiction over broadcast television regulation. Sen. Jay Rockefeller, D-W.Va., introduced a bill in 2005 that would have expanded FCC authority over indecency regulation to include cable and satellite programming, in addition to broadcast television, but the bill was never considered by the Senate Judiciary Committee.

AdCast: Episode V

2007-02-28T20:00:00.000-08:00

This was the Murphy's Law edition of AdCast. That's right — everything that could go wrong... did — but in true Ad 2 Tampa Bay style, we came out on top. Okay, it really wasn't bad, we just had some technical difficulties that took us by surprise. But the ensuing comedy was great.

• Vinny Tafuro and Jeff Morrow did the monthly update of Ad2's business, including the release of our first quarterly industry calendar, the "AdGenda"

• Bill Hogan and another guest from the Tampa Bay Rough Riders, a prominent Gasparilla Krewe, told us about the killer parade they're throwing in Ybor on St. Patrick's Day.

• Our first attempt at "taking a caller" with a phone interview went less than spectacularly. In the end, we were unable to connect with Gil Sanchez of HYPE, but we had planned to discuss HYPE Week, an upcoming event of theirs.

• Another fun Advertising Insight segment. In fact, another Super Bowl Ad Insight. This time we talked about how things had gone with the commercials we were preparing for in our previous show, and a few that took us by surprise.

Kudos to the team at Tampa Digital Studios for a great job setting up, a valiant effort toward putting together that first live call (we'll get it next time!), and of course for letting us put on the show. Further thanks to La Casa Dolce for being our greenroom sponsor — delicious sandwiches and gelato? Are you kidding me? It's just too good to be true...

February Meeting Recap

2007-02-13T05:24:00.000-08:00

Our January meeting was held on Monday the 8th and featured Ginger Reichl, Owner of Pinstripe Marketing and former manager of TD Agency, the internal advertising agency for Tech Data in Clearwater.

Ginger spoke to the group about comparatively about internal agency/marketing departments and independent agencies. The topic was a great follow up on last months program about the Tampa Bay Performing Arts Center's completely internal marketing department.

AdCast: Episode IV

2007-01-24T20:00:00.000-08:00

Ah, back from the long vacation and back to the world of AdCast. Tonight's show had some great guests and some great conversations. I may say it every show, but this was our best yet.

• Jeff Morrow and Vinny Tafuro stopped in to get us up to speed on club business and the progress with our public service client.

• Joel Barbosa from Roberts Communications was in to discuss the work he and the agency did on the promotional materials for the 2007 Tampa Bay Advertising Federation's (TBAF) ADDY awards. He discussed the photography, design, and implementation of their "Addy Booty" campaign.

• Katherine Worley came on behalf of the Museum of Science and Industry (MOSI) and told us about a great event they're throwing called Einstein on Wine. The event will feature food, drinks, and entertainment to benefit the museum's educational programs.

• Kari Goetz told us aabout an excellent opportunity that the Tampa Bay Performing Arts Center (TBPAC) has worked out for Ad 2 Tampa Bay — discounted tickets to their showing of the broadway feature "Wicked." Sold!

• This month's Advertising Insight segment was a feature on Super Bowl Advertising. We talked about advertisers' efforts of Super Bowls of the past, and what's in store for this year's big Sunday.

Thanks to everyone at Tampa Digital Studios for letting us put this show together, an excellent all-around job with setting it up. Also thanks to La Casa Dolce, our greenroom sponsor, for the excellent spread they put out.

Your Opportunity to Create Change

2007-01-13T12:26:00.000-08:00

Ad2's Public Service Campaign is in full swing! Following a hefty strategic planning meeting with the Board of Suncoast Voices for Children over at the Sheriff's office (it wasn't nearly as scary as we expected), we are now prepared to form an official Creative Committee. At this time, we would like all parties interested to contact creative@ad2tampabay.org to proclaim your interest. Within the next week, we will begin looking at what opportunities will exist, and who can address them. Graphic designers, web designers, traditional artists, production artists, video production, and more are all of interest. I look forward to hearing from all of you.

January Meeting Recap

2007-01-08T22:01:00.000-08:00

Our January meeting was held on Monday the 8th and featured Kari Goetz, Audience Development Manager for the Tampa Bay Performing Arts Center. Kari spoke to the group about the marketing and re-branding efforts of the TBPAC and the celebration of the organization's 20th anniversary.

We also announced our upcoming Ad 2 does Wicked event on March 6, 2007 sponsored by Tri-Dimensional Studios.

UPDATE 1/24/07: We've also hosted Kari on our January AdCast, so if you'ld like the 411 on Wicked you can view the video here.

UPDATE 2/1/07: The Ad 2 Wicked event is a sell out and promised to be a Wickedly fun event with 35 in our group attending the Tuesday performance. If you want to buy your own ticket for the evening you may still do so through the TBPAC box office on your own.

Public Service planning meeting

2006-12-31T12:26:00.000-08:00

We are having a Public Service planning meeting on 1/4/07 at Chipotle on Westshore, at 7 pm. Please stop by if you are interested in helping with year's campaign or just want to learn more about it. Plus, Chipotle will be providing FREE FOOD!

December Meeting Recap

2006-12-11T22:03:00.000-08:00

Our December meeting was everything and anything ADDY related... our speaker for the evening was Michael Andersen, President of the Tampa Bay Advertising Federation and knowlegable on all things ADDY.

Iportant dates are listed below and you can click here for complete information on the TBAF website.

January 5th: Entry Drop Off Day at the RK Bailey Gallery at the University of Tampa
January 10th:Gallery Night at the RK Bailey Gallery at the University of Tampa
February 17th: http://www.addybooty.org

Remember that directly following the ADDY's you can join us all at Bar Loui in International Plaza for the Ad 2 Tampa Bay - ADDY's After Party.

UPDATE 1/24/07: Watch the ADCast interview with Joel Barbosa of Roberts Communications as he discusses the Addy Booty campaign they put together for the 2007 AAF Addys with hosts Carl Vervisch and Jessica McDonald.

AdCast: Episode III

2006-11-30T16:10:00.000-08:00

Attack of the Clones it was not. Attack of the mass amounts of wonderful food (provided by our wonderful sponsors La Casa Dolce :) and pertinent information, it was. It so very was. This month's episode of AdCast was our third and perhaps our smoothest yet.

• First we had on our Public Service Director Jeff Morrow and Student Addy Chair Mai Tran. They caught us up on their respective departments.

• Melanie from our EXCELLENT 2006 Public Service Client, Suncoast Voices for Children, came on the show for a bit to discuss the organization and what we might do for them.

• Next we had Robin Adkins on behalf of La Casa Dolce come out to talk about their restaurant and upcoming events (and feed us... mmmm)

• Later in the show, we had Ben Dachepelli from 13 Ugly Men was on to let us in on the scoop for the big New Years party the Uglies are throwing.

• The Insight Segment, as usual, was my favorite. I love guests and all, but arguing with Jess and making a fool of myself are far more pressing to me.

• Our AdCast Survey for November is up! Click on the link to be taken directly to the survey.

Great show, everyone!! Episode 4 will be broadcast live from Tampa Digital Studios on January 24. Be there!

Public Serivce Candidate Presentations

2006-11-21T18:59:00.000-08:00

Each year Ad 2 Tampa Bay selects a local charity to be our public service client. We work with our client each yeat to build a pro-bono advertising campaign and then present that campaign at the national AAF conference.

This coming Monday, November 27th we will be interviewing our top three charities from the list of over 75 applications that were recieved. Each group will be given 15 minutes to describe themesleves and what our campaign could help them with.

After the presnetations each member in attendance will be able to vote on the group we decide to work with.

Presentations will be at the Art Institue of Tampa, 7 p.m. on 11/27.

4401 N Himes Ave
#150Tampa, FL 33614
Click here for map

November Meeting Recap

2006-11-13T19:08:00.000-08:00

Novembers meeting was a great look at some of the Television spot work that is done by Tampa Bay agencies. On hand we had Jim Ruyle, Tampa Digital Studios, Charlie Bregg, Producer and Hal Vincent, WestWayne.

Student ADDY Award Information

2006-11-01T19:17:00.000-08:00

The AAF Student ADDY Awards Competition is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry).

National winning entries may receive the following:

Finalist certificate—great for résumés and portfolios
Prestigious Student ADDY Award for first-place winners
$1,000 cash prize for National Best of Show winner
For more information visit, www.studentaddys.com.

AdCast - Episiode 2 (October 2006)

2006-10-25T18:54:00.000-07:00

Join our hosts as we discuss Tampa Bay with Jame Raulerson of the Zodiacs and David Scott of the Community Arts Program.

Erik Graser a recent Tampa Bay Business Journal 30 Under 30 winner is our Young Professional of the Month.

Mai Tran gives a preview of the Student Media Tour and Jeff Morrow updates us on our Ad 2 Tampa Bay Public Service Campaign.

Advertising Insight on Reality Advertising with Carl Vervisch & Jessica McDonald.

Fall 2006 Student Media Tour

2006-10-15T19:19:00.000-07:00

Ad2 TAMPA BAY INVITES STUDENTS TO THE 2006 MEDIA TOUR

If you're a student with an interest in design, public relations, marketing, advertising and communications, we invite you to join us for the 2006 Student Media Tour! The price of this all day tour is $20 and includes lunch. A networking social will follow the event. There are a limited number of spots so be sure to R.S.V.P. today!

Wednesday, November 8, 2006 - 8 a.m.

Registration is through the Ad2 Tampa Bay website only.

October Meeting Recap

2006-10-09T19:13:00.000-07:00

Tonight we decided to start a panel discusion on Media Buying in Tampa Bay.

AdCast - Episiode 1 (September 2006)

2006-09-27T18:52:00.000-07:00

This month join our hosts Carl Vervisch & Jessica McDonald was they talk with Nicole Levin, Emerge Tampa, Lee Mezrah, 13 Ugly Men, Gil Sanchez, HYPE Tampa Bay, Regular Segments, Young Professional of the Month, Public Service Campaign Update and Advertising Insight (Advergaming).

Could you be an AdCast Young Professional of the Month?

2006-09-27T17:17:00.000-07:00


AdCast's Carl Vervisch and Jessica McDonald talk with Vinny about Ad 2 Tampa Bay's AdCast Young Professional of the month. Here the what and why... now we just need you to apply... send an email to adcast@ad2tampabay.org and let us know why you or someone you know should be the AdCast Young Professional of the Month.

AdCast - A Web Cast for Young Professionals in Tampa Bay

2006-09-15T18:47:00.000-07:00

AdCast is a live and web casted Internet video program, highlighting young professionals and the groups they belong to in Tampa Bay. AdCast is broadcast live the fourth Wednesday of each month from 6:30 to 7:30 p.m. from Tampa Digital Studios.

Check us out on the Ad 2 Tampa Bay website from your home or office or come join us in the Green Room (catered by La Casa Dolce) right here at Tampa Digital Studios!

If you are interested in being a guest on AdCast, please email us at adcast@ad2tampabay.org.

Outdoor Advertising Alert

2006-08-16T06:40:00.000-07:00

To: AAF Advertising FederationsFrom: Clark Rector, Jr., Senior Vice President – Government AffairsRobert Kohlmeyer, Coordinator – Government Affairs

Re: Outdoor Advertising

The Federal Highway Administration (FHWA) is currently assessing the billboard control program. Comments from the public will be received until Monday, August 21.

Time is short. Please encourage members of your advertising federation to write the FHWA as soon as possible to explain the importance of outdoor advertising. This is a valuable opportunity not only to show support for our friends in the outdoor industry, but demonstrate another benefit of their membership in your ad fed and the AAF.

The letters do not have to be lengthy. Specific topics that you may want to address are listed below. As a reminder, included below are some of the benefits of outdoor advertising.

Comments can be submitted by mail, fax or electronically. All comments must include the following docket number: FHWA-2006-25031.

US Mail:
U.S. DOT
Dockets Management Facility
Room PL-407
400 Seventh Street, S.W.
Washington, DC 20590

Fax: (202) 493-2251
Electronically: http://dms.dot.gov

Try to collect copies of the letters sent to the FHWA. Please send copies to us here at the AAF, and make sure your local outdoor members receive copies as well. Do not hesitate to contact us at (800) 999-2231 if you have any questions or comments. Thank you for your assistance with this important matter.

Topics you may want to address are:
How important is outdoor advertising as a medium for commercial and non-commercial speech? How important are billboards to the local economy and to small businesses? Explain that regulatory flexibility is a "win-win" for the public and for advertisers to embrace new technologies, to relocate and to adjust heights of billboards, and to repair billboards damaged by disasters. Describe the benefits of new technology for communities, law enforcement, and advertisers. Why relocation of billboards makes sense for taxpayers, road builders, government, and sign owners.

Some benefits of outdoor advertising include:
Small and local businesses rely on outdoor advertising to reach consumers. - Nationwide, 70% of billboard revenue comes from small, local businesses. Billboards are often the most affordable media option.

Outdoor advertising helps create jobs and economic activity in communities.
Billboards are important to the travel and tourism industry. - 90% of travelers rely on billboards to locate gas, food, lodging and tourist attractions.
- Approximately one out of every five dollars spent by advertisers on billboards is for travel and tourism.

Not only does the business community benefit from outdoor advertising, but so to do community service organizations. Outdoor advertisers donate millions of dollars worth of space to public service advertising.

Kids and Canines, An Assistance Dog Training Program

2006-07-15T06:57:00.000-07:00

The Kids and Canines program was started eight years ago in Hillsborough County, Florida as an anti-truancy initiative. This innovative program pairs truant (not delinquent) middle school teens with a golden retriever to train to be an assistance dog for individuals with physical disabilities. The students are paired with an 8 week old puppy and are taught to do the actual ‘hands on’ instructions for the 18 month period it takes to train the dog to perform over 60 commands.

To visit the website please click here.

Vinny Tafuro, Advisory Board Member

Keep up on what else our leadership is into.

2006-07-10T06:51:00.000-07:00

Topics in the Community section of the Ad 2 Tampa Bay Blog are local news items, events organizations etc. that are individually of value to our board members.

While Ad 2 Tampa Bay as an organization chooses to work with only one local charity each year, we of course are way more involved then that!

We've provided this outlet to let our board of directors get out information important to them as individuals.

If you see something in the section you have a question about please contact the author of the post directly!

AAF Government Relations Contact Info

2006-06-28T06:31:00.000-07:00

Jeff Perlman
Executive Vice President – Government Affairs
jperlman@aaf.org

Clark Rector Jr.
Senior Vice President – State Government Affairs
crector@aaf.org

Robert Kohlmeyer
Coordinator, Government Affairs
rkohlmeyer@aaf.org

http://www.aaf.org/government/report.html

Tampa Digital Studios Armory Proposal

2006-06-23T06:35:00.000-07:00

June 23, 2006

The following email is from George Cornelius, President of Tampa Digital Studios regarding an invitation for public comment by the City of Tampa. Ad 2 Tampa Bay supports the plans of Tampa Digital's team for development of the Armory and is passing this along so that others in our industry might be able to attend and extend their personal support via public comment.

<-- ORIGINAL EMAIL -->

I apologize for the late notice on this, but I was just informed that it would be a good idea to try to have a lot of friends and colleagues that support our Creative Center/Film and TV studio concept for the Armory at the public comment meeting this Monday afternoon (details below).

Our team now consists of Tampa Digital Studios, DeBartolo Development, Newkirk Ventures and West Tampa Partners. DeBartolo Development is led by Ed Kobel, Bill Rain and Debra Roman. They are part of DeBartolo Holdings that moved their corporate headquarters to Tampa several years ago. Newkirk Ventures is led by Mark Newkirk. His family has been in Tampa for six generations. West Tampa Partners is led by David Lefevre. You probably remember that Mr. Lefevre worked very hard with our community to bring the Lightning to Tampa Bay, to build the St. Pete Times Forum, and was part of the group that was going to try to put an ice rink in the Armory. That group has now joined forces with Tampa Digital and DeBartolo on our creative concept, and we agreed to help them try to find another location in West Tampa to build the ice rink/entertainment complex.

Could you please consider coming to this event and filling out a comment card? Please feel free to forward this request to others that you think may support this effort.

Here are the meeting details ...

City of Tampa Invites Public Comment for Fort Homer Hesterly Armory.

Tampa, FL June 21, 2006 - The City of Tampa announced today that it will host an Open House for the public to review and comment on the six proposals received for the Fort Homer Hesterly Armory, located at 522 North Howard Avenue.

The open house will be held Monday, June 26, 2006, from 3:30 to 7:30 p.m. at the West Tampa Library, located at 2312 W Union Street, on the corner of Union Street and Howard Avenue.Comment cards will be provided.

Both the City of Tampa and the National Guard look forward to the revitalization of this historic property. All citizens are encouraged to attend and comment.

I really appreciate all of your support.

Sincerely, George

<-- END OF ORIGINAL EMAIL -->

Thank you all in advance for your support!

Sincerely,

Vinny Tafuro, President
Ad 2 Tampa Bay

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email: president@ad2tampabay.org
web: http://www.ad2tampabay.org