AdCast is a firm believer in efficiency, and tonight's show was a testament to that. We "minimized our guest pool" while "maximizing their impact"... Alright, so what actually happened was, we had some people cancel. It happens. But the guests we did have on were very cool.
• Vinny Tafuro gave us the four-one-one on Ad2 events past and future. A big mention was for the Media Auction taking place at the Don Vicente Inn this year. Sounds like it will be an awesome event... and guess what? AdCast is going on location and broadcasting live from the auction!
• Scott Lope from Big Cat Rescue came on the show. He didn't bring any ligers, but he did explain why it's a bad idea to take cats like that around to show to the public (and a much worse idea to actually try to raise them in your home!)
• Jason Aughey and Blake Guthrie form the Tampa Bay Sports Commission had a great conversation with us about the ACC Men's Basketball Tournament that took place here this month. It was pretty amazing to hear about the depth of preparation that goes into bringing an event like that to the city (7 years!!) and about all the other great events we have coming to Tampa Bay — like the Super Bowl AGAIN in a couple years.
• Advertising Insight. You know, the one where Jessica and I blab on about the greatest new thing in advertising. This month... Blogs! (How appropriate... wait, writing "blogs" IN a blog? Am I the only one that fears the world may implode?) We discussed some mistakes made by advertisers over the years in their attempts to harness the medium to suit their needs.
• Calendar Update. I don't usually mention the calendar update, though I'm not quite sure why. This is a segment where Vinny Tafuro comes on and we go through all the industry events for the next month or so. It's a light topic, plus I'm usually coming off my Advertising Insight high (Insight is a drug - write that down) so I'm the goofball that gets all the dates wrong.
So there. SIX big shows down. That's got to be close to a "Season." It's been a ton of fun up to now. Thanks once again to the guys at Tampa Digital Studios for really putting their all into the show (It shows!) and to La Casa Dolce for their provisions of delicious sandwiches, gelato, and sorbet in the greenroom.
Catch us next month at the Don Vicente!
Wednesday, March 28, 2007
Wednesday, March 7, 2007
AAF Government Report
AAF Government Report
March 7, 2007
Contents:
March 7, 2007
Contents:
- Sen. Rockefeller to Reintroduce Bill Extending FCC Authority
- National Medical Association Supports DTC Advertising
- "Do Not Mail" Bills Gain Traction in State Legislatures
- Boston Considering Increasing Guerrilla Marketing Restrictions
Sen. Rockefeller to Reintroduce Bill Extending FCC Authority
Sen. Jay Rockefeller, D-W.Va., has announced he plans to reintroduce a bill that would extend Federal Communications Commission authority of indecent programming to include cable and satellite content. The bill Rockefeller introduced in 2005 would have also required networks to double the amount of required children's programming content and given greater control to local affiliates to reject offensive content. Rockefeller indicated that he will also seek to give the FCC the authority to regulate violent content on television, as the FCC requested in a letter to Congress last month.
National Medical Association Supports DTC Advertising
The National Medical Association (NMA) released the results of a survey indicating that their member physicians support direct-to-consumer advertising as a means of educating patients and enhancing the doctor-patient dialogue. The NMA, which represents over 30,000 African-American physicians, reported that the percentage of doctors who agree that prescription drug advertisements are beneficial to consumers jumped from 42 percent in 2001 to 65 percent today. Eighty percent of surveyed doctors cited advertising as a key reason patients learned about treatment options. The group recommended improvements to DTC advertising campaigns, including a call to provide information to doctors prior to advertising to consumers. Many of their suggestions have been adopted by the pharmaceutical industry.
"Do Not Mail" Bills Gain Traction in State Legislatures
Legislation creating "do not mail" registries has been introduced in at least 12 states this year. The bills would prohibit marketers from sending commercial mail to anyone who files an opt-out request with the state, in manner similar to the National Do Not Call Registry. Arkansas, Colorado, Connecticut, Hawaii, Maryland, Michigan, Missouri, Montana, New York, Texas, Vermont and Washington have introduced bills so far. While the popularity of these bills is rising with state legislatures, no hearings discussing the negative implications of the bills have taken place.
Boston Considering Increasing Guerrilla Marketing Restrictions
The Boston City Council is considering increased marketing restrictions following two high-profile guerrilla marketing campaigns that wrecked havoc on the city in the past few months. City Council President Maureen Feeney said she will discuss increasing fines for unsanctioned marketing campaigns and further regulating such marketing. The City Council plans to hear from marketers as well as public officials before deciding whether any action should be taken.
Thursday, March 1, 2007
AAF Government Report
Jeff Perlman, Executive Vice President – Government Affairs
Clark Rector Jr., Senior Vice President – State Government Affairs
Robert Kohlmeyer, Coordinator, Government Affairs
AAF Government Report
March 1, 2007
Contents:
Advertising Ban Legislation Introduced in Tennessee
Tobacco Bill Clears Senate HELP CommitteeThe Senate Help, Education, Labor and Pensions (HELP) Committee has given its approval to legislation that would drastically alter tobacco advertising regulation. The Family Smoking Prevention and Tobacco Control Act (S. 625), introduced by HELP Committee Chairman Ted Kennedy, D-Mass., contains several provisions opposed by advertisers. The bill proposes additional warning labels on tobacco advertising, limiting most magazine and store ads to black-and-white text and prohibiting outdoor ads within 1,000 feet of schools or playgrounds. The AAF sent a letter to Sen. Kennedy expressing opposition to the marketing provisions of the bill, arguing that it is unconstitutional to censor nondeceptive advertising for legal products directed at appropriate audiences. A copy of the letter is available here (pdf).
House Commerce Chairman Expresses Digital Television Transition ConcernsHouse Energy and Commerce Committee Chairman John Dingell, D-Mich., has expressed concerns about the ability of the Federal Communications Commission to oversee the logistics of distributing digital-to-analog converter boxes to consumers receiving over-the-air television broadcasts. As part of the digital television transition legislation signed into law last year, the government plans to distribute converter boxes to all Americans without cable or satellite television subscriptions before the digital transition is completed, which is scheduled for February 17, 2009. Dingell said he thought the target date might not be realistic and warned that consumers might not be quick adopters of converter boxes, especially if they are too expensive.
FCC Commissioner Tate Calls for Increased Media Ownership DiversityFederal Communications Commissioner Deborah Taylor Tate announced that one of her goals as a commissioner is to encourage Congress, the FCC and the media industry to increase media ownership diversity. In an address to the Media Institute, Tate suggested several ideas that might increase the participation of minorities and women in media. Among these proposals is a plan to establish a tax break for companies that advertise on minority-owned stations, as introduced in a bill (H.R. 600) this year by Rep. Bobby Rush, D-Ill. A similar tax break existed until it was repealed by Congress in 1995.
Missouri Senate Bill Aims to Ban Sexually Oriented BillboardsA Missouri state senator has reintroduced legislation attempting to ban outdoor advertising of sexually oriented businesses. The bill, introduced by Sen. Matt Bartle, R-Lee's Summit, was originally passed in 2004, but was deemed unconstitutional by a federal appeals court. In its original version, the legislation prohibited adult-oriented businesses from using outdoor signs and billboards to advertise any products, including advertising for innocuous products. The modified bill is more narrowly tailored toward limiting the advertising of sexually oriented businesses but still raises serious First Amendment concerns. Some senators criticized the bill, saying that because the bill was already struck down in court, it was a waste of time and money to vote on the bill again.
Maryland Bill Would Tax Advertising-Related ServicesLawmakers in the Maryland House of Delegates have introduced legislation to extend the sales tax to numerous services, including advertising-related services such as public relations, business consulting, art services, photographic services and direct mail services. The bill (House Bill 448) currently has no Senate companion. It is scheduled for a hearing in the Ways and Means Committee on March 14. Jim Astrachan of the Advertising Association of Baltimore will be among advertising industry representatives testifying in opposition to the tax. A copy of an alert sent to Maryland ad club members is available here.
Advertising Ban Legislation Introduced in Tennessee
New legislation introduced in the Tennessee state senate would fine broadcast and cable stations up to $50,000 if they air advertisements for obscene matter. Sen. Doug Jackson, D-Dickson, named his bill "Girls Gone Wild Be Gone" after seeing a television commercial for adult videos. The Federal Communications Commission has jurisdiction over broadcast television regulation. Sen. Jay Rockefeller, D-W.Va., introduced a bill in 2005 that would have expanded FCC authority over indecency regulation to include cable and satellite programming, in addition to broadcast television, but the bill was never considered by the Senate Judiciary Committee.
Clark Rector Jr., Senior Vice President – State Government Affairs
Robert Kohlmeyer, Coordinator, Government Affairs
AAF Government Report
March 1, 2007
Contents:
- Tobacco Bill Clears Senate HELP Committee
- House Commerce Chairman Expresses Digital Television Transition Concerns
- FCC Commissioner Tate Calls for Increased Media Ownership Diversity
- Missouri Senate Bill Aims to Ban Sexually Oriented Billboards
- Maryland Bill Would Tax Advertising-Related Services
Advertising Ban Legislation Introduced in Tennessee
Tobacco Bill Clears Senate HELP CommitteeThe Senate Help, Education, Labor and Pensions (HELP) Committee has given its approval to legislation that would drastically alter tobacco advertising regulation. The Family Smoking Prevention and Tobacco Control Act (S. 625), introduced by HELP Committee Chairman Ted Kennedy, D-Mass., contains several provisions opposed by advertisers. The bill proposes additional warning labels on tobacco advertising, limiting most magazine and store ads to black-and-white text and prohibiting outdoor ads within 1,000 feet of schools or playgrounds. The AAF sent a letter to Sen. Kennedy expressing opposition to the marketing provisions of the bill, arguing that it is unconstitutional to censor nondeceptive advertising for legal products directed at appropriate audiences. A copy of the letter is available here (pdf).
House Commerce Chairman Expresses Digital Television Transition ConcernsHouse Energy and Commerce Committee Chairman John Dingell, D-Mich., has expressed concerns about the ability of the Federal Communications Commission to oversee the logistics of distributing digital-to-analog converter boxes to consumers receiving over-the-air television broadcasts. As part of the digital television transition legislation signed into law last year, the government plans to distribute converter boxes to all Americans without cable or satellite television subscriptions before the digital transition is completed, which is scheduled for February 17, 2009. Dingell said he thought the target date might not be realistic and warned that consumers might not be quick adopters of converter boxes, especially if they are too expensive.
FCC Commissioner Tate Calls for Increased Media Ownership DiversityFederal Communications Commissioner Deborah Taylor Tate announced that one of her goals as a commissioner is to encourage Congress, the FCC and the media industry to increase media ownership diversity. In an address to the Media Institute, Tate suggested several ideas that might increase the participation of minorities and women in media. Among these proposals is a plan to establish a tax break for companies that advertise on minority-owned stations, as introduced in a bill (H.R. 600) this year by Rep. Bobby Rush, D-Ill. A similar tax break existed until it was repealed by Congress in 1995.
Missouri Senate Bill Aims to Ban Sexually Oriented BillboardsA Missouri state senator has reintroduced legislation attempting to ban outdoor advertising of sexually oriented businesses. The bill, introduced by Sen. Matt Bartle, R-Lee's Summit, was originally passed in 2004, but was deemed unconstitutional by a federal appeals court. In its original version, the legislation prohibited adult-oriented businesses from using outdoor signs and billboards to advertise any products, including advertising for innocuous products. The modified bill is more narrowly tailored toward limiting the advertising of sexually oriented businesses but still raises serious First Amendment concerns. Some senators criticized the bill, saying that because the bill was already struck down in court, it was a waste of time and money to vote on the bill again.
Maryland Bill Would Tax Advertising-Related ServicesLawmakers in the Maryland House of Delegates have introduced legislation to extend the sales tax to numerous services, including advertising-related services such as public relations, business consulting, art services, photographic services and direct mail services. The bill (House Bill 448) currently has no Senate companion. It is scheduled for a hearing in the Ways and Means Committee on March 14. Jim Astrachan of the Advertising Association of Baltimore will be among advertising industry representatives testifying in opposition to the tax. A copy of an alert sent to Maryland ad club members is available here.
Advertising Ban Legislation Introduced in Tennessee
New legislation introduced in the Tennessee state senate would fine broadcast and cable stations up to $50,000 if they air advertisements for obscene matter. Sen. Doug Jackson, D-Dickson, named his bill "Girls Gone Wild Be Gone" after seeing a television commercial for adult videos. The Federal Communications Commission has jurisdiction over broadcast television regulation. Sen. Jay Rockefeller, D-W.Va., introduced a bill in 2005 that would have expanded FCC authority over indecency regulation to include cable and satellite programming, in addition to broadcast television, but the bill was never considered by the Senate Judiciary Committee.
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