Ad 2 Road Show

The Ad 2 Road Show is a presentation we developed to spread general awareness of Ad 2 Tampa Bay and the Student ADDY Awards to advertising, communication, media and design students. Jeff Morrow, Ad 2 Tampa Bay's Membership Director, and Kate Whatley, Ad 2 Tampa Bay's Education Director and Student ADDY Chair spoke to hundreds of students from six area colleges over a three week period. Over the course of the tour the presentation was given at the University of South Florida's weekly AdClub meeting, the University of Tampa, the Art Institute of Tampa, the International Academy of Design and Technology, Eckerd College, and ITT Technical Institute.

With the visual assistance of a projected powerpoint presentation, Jeff started by explaining what Ad 2 is, what we do for the community, and types of the events Ad 2 puts on. He also discussed the value of networking and different types of opportunities Ad 2 has to get involved in. Kate then spoke specifically about the upcoming Fall Media Tour and the importance of participating in the Student ADDY Awards. Students were shown a reel of the local Student ADDY Award winning work from the last two years. Students were greatly encouraged to enter their work and attend ADDY Gallery Night, an evening showcasing all of the ADDY entries in both the professional and student divisions. Each Road Show presentation ended with a question and answer session.

Strategically timed to take place right before the Fall Student Media Tour, we credited the Road Show as a major factor in selling out the fall tour. In the months preceding the Road Show we noticed a dramatic increase in student attendance at our monthly meetings. There was also a large student presence at other various Ad 2 and advertising community events including AdBash, ADDY Gallery Night and the ADDY After Party. The Road Show has also been credited by students and professors as a main factor in the dramatic increase in Student ADDY entries this year. In previous years the Tampa Bay Ad Fed has received between 30 to 40 Student ADDY entries. This year they received a record breaking 109 Student ADDY entries and had more Student ADDY winners than ever before.

December Meeting Recap

Our December meeting was everything and anything ADDY related... our speaker for the evening was Michael Andersen, President of the Tampa Bay Advertising Federation and knowlegable on all things ADDY.

Iportant dates are listed below and you can click here for complete information on the TBAF website.

• January 5th: Entry Drop Off Day at the RK Bailey Gallery at the University of Tampa
• January 10th:Gallery Night at the RK Bailey Gallery at the University of Tampa
• February 17th: http://www.addybooty.org

Remember that directly following the ADDY's you can join us all at Bar Loui in International Plaza for the Ad 2 Tampa Bay - ADDY's After Party.

UPDATE 1/24/07: Watch the ADCast interview with Joel Barbosa of Roberts Communications as he discusses the Addy Booty campaign they put together for the 2007 AAF Addys with hosts Carl Vervisch and Jessica McDonald.

Student ADDY Award Information

The AAF Student ADDY Awards Competition is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry).

National winning entries may receive the following:

• Finalist certificate—great for résumés and portfolios
• Prestigious Student ADDY Award for first-place winners
• $1,000 cash prize for National Best of Show winner
• For more information visit, www.studentaddys.com.