AdCast: Episode IX

We're right in the thick of summer here in Tampa, but nothing can slow down AdCast. Special guest co-host Scott Persons joined Jessica McDonald to guide us through our latest edition of Tampa Bay's favorite internet webcast (I don't need data to support that, I rely on instinct).

First off, Shani Jefferson came in from Tampa Bay's Museum of Science and Industry (MOSI). They've got a great new exhibit called "Shipwreck! Pirates and Treasure", and Shani was hear to tell us about all the great things there "arrrrrrrgh" in the exhibit.

Next up was Tim Bajkiewicz, on to talk about the University of South Florida's restructured Masters program in the School of Mass Communications. The school has made some exciting changes to the curriculum, making it an even more attractive option for young professionals in that arena.

Our fourth segment featured Travis Claytor, who was on to tell us about the Tampa Bay Convention & Visitors Bureau's advertising efforts in the community.

We wrapped things up with a little review of this year's edition of the prestigious awards show we call the ADDY's, a three-tiered competition orchestrated by the American Advertising Federation. Jessica and Scott talked about the winners and more in this month's Advertising Insight.