AdCast: Episode XV

Tonight our regular hosts Jessica McDonald and Carl Vervisch took a break as we welcomed guest hosts Lindsey Norris and Vinny Tafuro in their place. After a one-month holiday hiatus, AdCast came back with a bang—another great show for all things Ad 2 and otherwise.

It's a new name, a new look, and more for one of Tampa Bay's most important organizations. Fresh off the unveiling of their complete re-branding roll-out, Tampa Bay & Company sent Senior VP of Marketing Dianne Jacob to tell us all about it. Check out why they did it, how they went about it, and what they're doing to get it out to the public on this segment.
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Mmmmm Chipotle... next up we had Kimberly Higgins, the official "Chipotle Cheerleader" for Tampa Bay and Orlando. You might recognize her from the amazing turnaround she orchestrated for about 50 students on our most recent Media Tour, or from her Rising Star status of months past. Tonight she let us in on all her crowd-pleasing promotional secrets.
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The Addys are upon us! They seem to come sooner every year for those of us that have to prepare our entries, and a couple of the local authorities on the subject were here to make the announcement this time. Tampa Bay Ad Fed president and Maddux Business Report marketing manager Craig Neuman, along with art director Kate Whatley of PeakBiety Branding + Advertising, came on to give us the low-down on the big show.
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And now for tonight's Rising Star! A great new addition to our show over the last few months has been the tbt* Rising Star. This time around, we had a lawyer in the house. Nicole Kibert is an Associate Attorney for Carlton Fields, and tonight we found out what she does and how she does it so well.
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As young, opinionated people in the advertising community, we always like to add our insight on the subject. This time it was Vinny and Lindsey telling us about their expectations for the star-studded ads of this year's Super Bowl. See what they had to say in our latest Advertising Insight.
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We wrapped things up with Ad 2 Roundtable, where we bring on Ad 2's finest to let us in on the club's latest. With that said, check it out and find out what you need to know!
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As always, we gotta thank those that made it all possible for us. Tampa Digital Studios ran the show, Tampa Bay Brewing Co. hosted it, and the folks at tbt* and La Casa Dolce sponsored it. Great job to all, and don't forget my strong encouragement for you all in three simple words—Make good choices.