AdCast: Episode V

This was the Murphy's Law edition of AdCast. That's right — everything that could go wrong... did — but in true Ad 2 Tampa Bay style, we came out on top. Okay, it really wasn't bad, we just had some technical difficulties that took us by surprise. But the ensuing comedy was great.

• Vinny Tafuro and Jeff Morrow did the monthly update of Ad2's business, including the release of our first quarterly industry calendar, the "AdGenda"

• Bill Hogan and another guest from the Tampa Bay Rough Riders, a prominent Gasparilla Krewe, told us about the killer parade they're throwing in Ybor on St. Patrick's Day.

• Our first attempt at "taking a caller" with a phone interview went less than spectacularly. In the end, we were unable to connect with Gil Sanchez of HYPE, but we had planned to discuss HYPE Week, an upcoming event of theirs.

• Another fun Advertising Insight segment. In fact, another Super Bowl Ad Insight. This time we talked about how things had gone with the commercials we were preparing for in our previous show, and a few that took us by surprise.

Kudos to the team at Tampa Digital Studios for a great job setting up, a valiant effort toward putting together that first live call (we'll get it next time!), and of course for letting us put on the show. Further thanks to La Casa Dolce for being our greenroom sponsor — delicious sandwiches and gelato? Are you kidding me? It's just too good to be true...

February Meeting Recap

Our January meeting was held on Monday the 8th and featured Ginger Reichl, Owner of Pinstripe Marketing and former manager of TD Agency, the internal advertising agency for Tech Data in Clearwater.

Ginger spoke to the group about comparatively about internal agency/marketing departments and independent agencies. The topic was a great follow up on last months program about the Tampa Bay Performing Arts Center's completely internal marketing department.

AdCast: Episode IV

Ah, back from the long vacation and back to the world of AdCast. Tonight's show had some great guests and some great conversations. I may say it every show, but this was our best yet.

• Jeff Morrow and Vinny Tafuro stopped in to get us up to speed on club business and the progress with our public service client.

• Joel Barbosa from Roberts Communications was in to discuss the work he and the agency did on the promotional materials for the 2007 Tampa Bay Advertising Federation's (TBAF) ADDY awards. He discussed the photography, design, and implementation of their "Addy Booty" campaign.

• Katherine Worley came on behalf of the Museum of Science and Industry (MOSI) and told us about a great event they're throwing called Einstein on Wine. The event will feature food, drinks, and entertainment to benefit the museum's educational programs.

• Kari Goetz told us aabout an excellent opportunity that the Tampa Bay Performing Arts Center (TBPAC) has worked out for Ad 2 Tampa Bay — discounted tickets to their showing of the broadway feature "Wicked." Sold!

• This month's Advertising Insight segment was a feature on Super Bowl Advertising. We talked about advertisers' efforts of Super Bowls of the past, and what's in store for this year's big Sunday.

Thanks to everyone at Tampa Digital Studios for letting us put this show together, an excellent all-around job with setting it up. Also thanks to La Casa Dolce, our greenroom sponsor, for the excellent spread they put out.

Your Opportunity to Create Change

Ad2's Public Service Campaign is in full swing! Following a hefty strategic planning meeting with the Board of Suncoast Voices for Children over at the Sheriff's office (it wasn't nearly as scary as we expected), we are now prepared to form an official Creative Committee. At this time, we would like all parties interested to contact creative@ad2tampabay.org to proclaim your interest. Within the next week, we will begin looking at what opportunities will exist, and who can address them. Graphic designers, web designers, traditional artists, production artists, video production, and more are all of interest. I look forward to hearing from all of you.

January Meeting Recap

Our January meeting was held on Monday the 8th and featured Kari Goetz, Audience Development Manager for the Tampa Bay Performing Arts Center. Kari spoke to the group about the marketing and re-branding efforts of the TBPAC and the celebration of the organization's 20th anniversary.

We also announced our upcoming Ad 2 does Wicked event on March 6, 2007 sponsored by Tri-Dimensional Studios.

UPDATE 1/24/07: We've also hosted Kari on our January AdCast, so if you'ld like the 411 on Wicked you can view the video here.

UPDATE 2/1/07: The Ad 2 Wicked event is a sell out and promised to be a Wickedly fun event with 35 in our group attending the Tuesday performance. If you want to buy your own ticket for the evening you may still do so through the TBPAC box office on your own.

Public Service planning meeting

We are having a Public Service planning meeting on 1/4/07 at Chipotle on Westshore, at 7 pm. Please stop by if you are interested in helping with year's campaign or just want to learn more about it. Plus, Chipotle will be providing FREE FOOD!

December Meeting Recap

Our December meeting was everything and anything ADDY related... our speaker for the evening was Michael Andersen, President of the Tampa Bay Advertising Federation and knowlegable on all things ADDY.

Iportant dates are listed below and you can click here for complete information on the TBAF website.

• January 5th: Entry Drop Off Day at the RK Bailey Gallery at the University of Tampa
• January 10th:Gallery Night at the RK Bailey Gallery at the University of Tampa
• February 17th: http://www.addybooty.org

Remember that directly following the ADDY's you can join us all at Bar Loui in International Plaza for the Ad 2 Tampa Bay - ADDY's After Party.

UPDATE 1/24/07: Watch the ADCast interview with Joel Barbosa of Roberts Communications as he discusses the Addy Booty campaign they put together for the 2007 AAF Addys with hosts Carl Vervisch and Jessica McDonald.