AdCast: Episode VI

AdCast is a firm believer in efficiency, and tonight's show was a testament to that. We "minimized our guest pool" while "maximizing their impact"... Alright, so what actually happened was, we had some people cancel. It happens. But the guests we did have on were very cool.

• Vinny Tafuro gave us the four-one-one on Ad2 events past and future. A big mention was for the Media Auction taking place at the Don Vicente Inn this year. Sounds like it will be an awesome event... and guess what? AdCast is going on location and broadcasting live from the auction!

• Scott Lope from Big Cat Rescue came on the show. He didn't bring any ligers, but he did explain why it's a bad idea to take cats like that around to show to the public (and a much worse idea to actually try to raise them in your home!)

• Jason Aughey and Blake Guthrie form the Tampa Bay Sports Commission had a great conversation with us about the ACC Men's Basketball Tournament that took place here this month. It was pretty amazing to hear about the depth of preparation that goes into bringing an event like that to the city (7 years!!) and about all the other great events we have coming to Tampa Bay — like the Super Bowl AGAIN in a couple years.

• Advertising Insight. You know, the one where Jessica and I blab on about the greatest new thing in advertising. This month... Blogs! (How appropriate... wait, writing "blogs" IN a blog? Am I the only one that fears the world may implode?) We discussed some mistakes made by advertisers over the years in their attempts to harness the medium to suit their needs.

• Calendar Update. I don't usually mention the calendar update, though I'm not quite sure why. This is a segment where Vinny Tafuro comes on and we go through all the industry events for the next month or so. It's a light topic, plus I'm usually coming off my Advertising Insight high (Insight is a drug - write that down) so I'm the goofball that gets all the dates wrong.

So there. SIX big shows down. That's got to be close to a "Season." It's been a ton of fun up to now. Thanks once again to the guys at Tampa Digital Studios for really putting their all into the show (It shows!) and to La Casa Dolce for their provisions of delicious sandwiches, gelato, and sorbet in the greenroom.

Catch us next month at the Don Vicente!