AdCast: Episode XI

Eleven Episodes. Yes that means next month is our one-year anniversary, folks! No special plans as of yet; just another sweet show of myself and my co-host Jessica McDonald rocking the young professional scene in Tampa Bay. But enough about the future. How about that show tonight?

• Gilberto "Gil" Sanchez was one of the first guests on AdCast, appearing on our first show last September. But his resume does not end there (which I suppose is good for his sake). He owns his own practice – Sanchez and Associates, is the co-founder and a driving member of the Hispanic Young Professionals and Entrepreneurs group of Tampa Bay, and teaches young professionals around the area about how to start their own business. He came on to talk about all that, as well as his *free* lecture series on starting your own business, which starts tomorrow night at 6pm. For more info, check out www.sanchezlawoffices.com.

• Katrina Priore is the Assistant Publisher and Partner Relations extraordinaire for Create Magazine. She joined us to talk mainly about the Create Awards, a mega-huge competition that's underway right now, and also a number of other exciting happenings surrounding the magazine. For more information on everything Create, see the website at www.createmagazine.com.

• Scott Talcott is the Executive Director of the Cystic Fibrosis Foundation. Their group is hosting a big event to keep fans and philanthropists alike busy during the Buccaneers' away game at Seattle. That day, the CFF will host a gourmet tailgate and 4x4 truck show at Raymond James Stadium, also featuring Scott's fellow guests Cory Frisco and Michael Lokey of the Baja 1000 team. Information on that event can be found at the official CFF site.

• We had a tag-team of big-time area event planners on to talk about some upcoming shindigs for the Tampa Theatre. Brooke Palmer of RSBP Events and Tracy Jones of the TBT* discussed their upcoming bashes. Respectively, Brooke is involved in planning "How the West was Wine," a western themed wine tasting, and Tracy is working on "Fast Times at Tampa Theatre," a real deal '80s party. They also both teased me because apparently I was only 8 years old when the '80s ended. My bad. Also, I learned that the asterisk in TBT* is silent. Who knew?

• This month's Advertising Insight was Movie Marketing 101. Our main focus was the big push for Simpsons: Movie, one of the most anticipated films of the year. As we pointed out, they really did it right. From the reverse product placement with 7-11, to the BK partnership and www.simpsonizeme.com, their marketing efforts were huge and it paid dividends. Also of note was Transformers and the GM tie-in that energized a whole generation of youth to fall in love with American-made cars. (yes that's a native Detroiter talking.)

That was the long and short of it. Big props to our sponsors La Casa Dolce and Tampa Digital Studios, and a special kudos to David Hampton for a job well done on the brand-spankin'-new production station. Hang tight until Monday, and we'll have a newsletter out with links to all of these segments. That's right, you can watch "on demand," as the cable channels love to say.

Until next time,
Make Good Choices.