Hello folks, another great month has come and gone in Tampa Bay, and along with it another great edition of Ad 2 Tampa Bay's AdCast. This month's show, broadcast live from Tampa Bay Brewing Company, was very sporty, which is pretty appropriate for this time of the year. That's not to mention the area – big happenings all around in the Tampa Bay sports scene.
• We kicked things off with the "homies" as usual. This time it was Cris Vatalaro and Mai Tran coming on to talk about two of Ad 2's biggest annual events, the Student Media Tour and AdBash. I'm not over-exaggerating when I say that both were extremely successful this year, both for entertainment value and for raising funds for our Public Service client, Wheels for Success. There's also a nice little highlight reel of AdBash, prepped by Mike Compton and the folks at Tampa Digital Studios: VIEW NOW
• Next on the show we started off our sports theme with America's favorite past-time. Brian Killingsworth, Director of Marketing and Promotion with the newly re-branded Tampa Bay Rays, was on the show with us. Brian told all about the re-branding efforts, which pretty much spread to every aspect of the team and its interaction with the city. Cheers for all the great community involvement coming out of that organization, and best of luck with the new image. VIEW NOW
• Time to talk about the Lightning and Storm! We don't have a weather center at AdCast, so that can only mean one thing - We're talking about more Tampa Bay sports. Brad Lott is the VP of Sales and Marketing for the Tampa Bay Lightning, and he brought us up to speed on all the defenders of the St. Pete Times Forum. VIEW NOW
• In a world where college bowl games seem to creep out of forgotten corners of the couch, we're lucky to have one of the best and longest-lasting of these events here in Tampa Bay. Mike Shulze is the Director of Communications + Sponsorships for the Outback Bowl. He gave us the play-by-play on everything from how its promoted to even revealing one of this year's teams live on the air - That's right, you heard it here FIRST. VIEW NOW
• The Society for Marketing Professional Services. What does it all mean? As we found out, it's an organization that focuses on training, networking, and community involvement for those in the fields of construction and engineering. Members Tara Ryan and JR Kozera were live on the air to tell us more about all the great things they do as an organization. VIEW NOW
• What are you doing for the holidays? Let us give you the run-down. Ad 2's very own Cris Vatalaro went to the trouble of researching, inspecting, deliberating to bring us the biggest and best in upcoming events in Tampa Bay. She even drug in Dan Gorda from 13 Ugly Men to tell us about their next extravagant event this New Years Eve. VIEW NOW
• And of course, there's our tbt* Rising Star segment. Every week, they crown a lucky individual in Tampa Bay and give them a proper feature in their lovely publication. We went through this month's winners, and brought one on the show. Sharon Nobles is a realtor with Wingate & Associates, but that's not all. Find out everything she's got going on, right here. VIEW NOW
Thanks to everyone that keeps watching the show... all the faithful that stayed with us through my worst wardrobe follies and love us just the same. And I can't stop raving out our great sponsors - La Casa "Delicious" Dolce, tbt* (something worth reading!) and of course the blood, sweat, and tears of Tampa Digital Studios and their elite production force. Oh and Tampa Bay Brewing Company. You guys rock, and so does your beer.
And in closing, it just wouldn't be the same if I didn't keep you to it:
Make Good Choices.
Monday, December 3, 2007
Friday, November 9, 2007
Ad 2 Tampa Bay Fall 2007 Student Media Tour
Posted by Kate Whatley
On Thursday November 8th, 2007 Ad 2 Tampa Bay hosted the Fall 2007 Student Media Tour. 50 students were given the opportunity to tour some of the most exciting advertising related companies in Tampa. As with any large orchestration, the effort was very much a joint venture between Ad 2 Tampa Bay and the participating advertising related businesses.
The first stop on the tour was OAI, the largest large-format printer in the Southeast. OAI brought the students through the entire facility explaining all of the high-end equipment and the print production process in general. We finished up with a short Q & A session and then boarded the bus and headed off to the next stop.
The second tour destination was Pyper Paul + Kenney, a local advertising agency known for edgy design and a large presence in the local ADDY awards program. Currently their office is located at an old firehouse in the Channel District just outside of Downtown Tampa. Hal Vincent, gave the tour and then shared some of his insights on the industry. Hal is also a professor at USF and formerly worked at the prestigious local agency West Wayne. Since PP+K could not accommodate all 50 students at once, the tour was broken into two groups.
Students who were not with Hal heard all about the benefits of joining Ad 2 from Mai Tran and Vinny Tafuro, respectively Ad 2 Tampa Bay’s president and immediate past president.
We then went over to Centro Ybor, taking a minute to grab a Starbucks, and toured Tampa Digital Studios’ new office. Tampa Digital Studios is a full-service digital media, film & video production house that maintains a long-standing partnership with Ad 2 Tampa Bay. They are currently the producers of AdCast, Ad2 Tampa Bay’s monthly live broadcast Internet video program highlighting young professionals and the groups they belong to. Several different guides took students in small groups around the studio. Students also had the opportunity to record a review of the last movie they saw. The video reviews are featured on Bob Ross Movies website (bobrossmovies.com).
After that, we got back on the bus and drove to Chipotle in Hyde Park. Chipotle donated free lunch and a t-shirt to every student on the tour.
For the final stop in the tour, we went back to downtown Tampa to Grupo D, a Multicultural Division of The Dutcher Group. Fabian Yépez spoke to students about the importance of Hispanic Advertising now and in the future. He explained the benefits of organic multicultural advertising and the downsides of straight translations without cultural considerations. Again, the entire tour could not fit in the Grupo D’s office space all at once so the students were separated into groups. The students that were not in the Dutcher Group listened to Carl Vervisch speak about winning a National Student ADDY and how it helped jump-start his career in advertising. Carl is an Ad 2 Tampa Bay AdCast co-host, fine artist and the copywriter at SPARK, a local advertising agency.
After the tour students were invited to come back and join us at Tampa Bay Brewing Company for our monthly Ad 2 Tampa Bay social during Media Mix. A dozen or so decided to take advantage of the opportunity to network with media and advertising professionals in a casual environment. Several students set up interviews for internships. One Art Institute student set up an internship interview with PeakBiety and will be interning there in the art department during the spring semester.
We received lot of positive feedback from all of the students and businesses that participated in the tour. These companies share a common goal with Ad 2 of wanting to help cultivate the future of advertising in the Tampa Bay market and the creative community overall.
Tuesday, October 30, 2007
Ad Bash is November 9th! Come party like a Hollywood Star!
Ad 2 Tampa Bay invites you and your friends to join us and 'walk the red carpet" at Ad Bash 2007!
This hollywood inspired event will take place at Hyde Park Cafe on Friday, November 9th from 6-10pm. Old and new celebrity attire requested - including baubles, bangles, and bright shiny beads. Proceeds benefiting Wheels of Success non-profit organization.
$5 tickets can be purchased in advance at www.ad2tampabay.org $10 tickets per person at the door.
First 50 guests get free goodie bags filled with great things from our sponsors! Drink specials will run all night long and free pizza will be available for our early guests! Come after work for a Happy Hour drink and start your Friday night of fun with Ad 2 Tampa Bay while helping out a great cause!
Hyde Park Cafe is located at 1806 Platt Street West Tampa, FL 33606 For more information please visit www.ad2tampabay.org. A huge thank you goes out to our wonderful sponsors! Hyde Park Cafe, Malibu, OnDemand Printing, and TBT
This hollywood inspired event will take place at Hyde Park Cafe on Friday, November 9th from 6-10pm. Old and new celebrity attire requested - including baubles, bangles, and bright shiny beads. Proceeds benefiting Wheels of Success non-profit organization.
$5 tickets can be purchased in advance at www.ad2tampabay.org $10 tickets per person at the door.
First 50 guests get free goodie bags filled with great things from our sponsors! Drink specials will run all night long and free pizza will be available for our early guests! Come after work for a Happy Hour drink and start your Friday night of fun with Ad 2 Tampa Bay while helping out a great cause!
Hyde Park Cafe is located at 1806 Platt Street West Tampa, FL 33606 For more information please visit www.ad2tampabay.org. A huge thank you goes out to our wonderful sponsors! Hyde Park Cafe, Malibu, OnDemand Printing, and TBT
AdCast: Episode XIII
I suppose I didn't realize I should have been especially fearful of this month's episode - dreaded number thirteen. But really it wasn't bad at all. Remote show this time, from Tampa Bay Brewing Company (next door to Tampa Digital Studios' new offices in Ybor City). And to further mix things up, Jessica McDonald was out hang-gliding through the Amazon, opening up the coveted co-hostess spot for Ad 2's own Robin Adkins. And what a show it was...
• First, Cris Vatalaro and Mai Tran were on the show to catch us up on Ad 2 happenings. They discussed AdBash (which is coming up November 9, 6-10pm, and should totally rock, Hollywood-style) and the Student Media Tour (November 8, 9am-6pm – also likely to rock). For details on those events and everything else, you can always check out Ad 2's website at www.ad2tampabay.org
• Next up, Mike Compton was on the show with Susan Jacobs to announce this year's Ad 2 Tampa Bay public service client – a great cause called Wheels of Success. Great things to come on that front; Wheels' has an established identity, a sound plan, and a lot of potential for a great public service campaign for us. Anyone that's interested in helping out, toss Mike an email as soon as ya can. VIEW NOW
• Unfortunately the head honcho Larry Thompson couldn't make it out to the show to speak on the Sarasota Design Summit, but that didn't stop us. At the last second, we pulled a major community player, Mr. Peter Kageyama, President of Creative Tampa Bay and partner with Sextant Marketing. We had plenty to learn about the Design Summit, and honestly his talk changed my perspective on the whole thing. SDS is a new approach to the "design" conference, inviting people that aren't designers to find out why it's so important. VIEW NOW
• The next segment was a great learning experience for me, considering I didn't know what the Film Commission was until Lindsey Norris came onto the show to tell us about it. It's not really what I thought at all - these are the people responsible for the luring, caring, and feeding of any and all film production outfits visiting Tampa Bay. VIEW NOW
• It wasn't our first segment on advertising to the Hispanic community, and at the rate the population is growing, it won't be our last. This time we had a very tuned-in guest, live on the air with us. Pedro Perez has been working in the industry for 14 years, and came on to talk about his company Nuevo Advertising and how they reach out to such a diverse audience. VIEW NOW
• The Night of the Iguana. It just sounds fun. Sure enough, the details Melinda Dale revealed to us made it sound even moreso. This is a charity event for the Make-a-Wish Foundation, founded and firmly supported by Tampa's own Green Iguana restaurant, and it's going on November 16 from 7:30-11:30pm. VIEW NOW
• Was it all for the illiteration? The phrase "Hike for Hospice" is actually what they use to describe a pretty cool 5K race that supports Gulfside Regional Hospice, and special events coordinator Jennifer York was on to tell us all about it. VIEW NOW
• We wrapped things up with another edition of tbt* Rising Stars. I'm really glad we're doing this segment; it does what we always wanted to do with "Young Professional of the Month," but uses tbt*'s reach and resources to really pick out the best of the best. Then we get to have them on the show; keep an eye out for this being a really fun segment as this relationship moves on. This time we had Patrick Donlan of EdgeRock Technology Partners; great story there. VIEW NOW
And that's how we did it. Robin did a great job in her first attempt at hosting, especially considering she thought we'd have a teleprompter on the set (sorry Robin we're not all high-tech like that). The venue was quite honestly pretty tough to deal with as we were going along... I mean seriously, since when do so many people go to the bar on a Wednesday... but regardless, it all came out well. The clips look great, Tampa Digital Studios' team did great, and our sponsors are just generally great for the things they do for us (La Casa Dolce, tbt*, and TDS of course).
Let's do it again next month!
Make Good Choices.
• First, Cris Vatalaro and Mai Tran were on the show to catch us up on Ad 2 happenings. They discussed AdBash (which is coming up November 9, 6-10pm, and should totally rock, Hollywood-style) and the Student Media Tour (November 8, 9am-6pm – also likely to rock). For details on those events and everything else, you can always check out Ad 2's website at www.ad2tampabay.org
• Next up, Mike Compton was on the show with Susan Jacobs to announce this year's Ad 2 Tampa Bay public service client – a great cause called Wheels of Success. Great things to come on that front; Wheels' has an established identity, a sound plan, and a lot of potential for a great public service campaign for us. Anyone that's interested in helping out, toss Mike an email as soon as ya can. VIEW NOW
• Unfortunately the head honcho Larry Thompson couldn't make it out to the show to speak on the Sarasota Design Summit, but that didn't stop us. At the last second, we pulled a major community player, Mr. Peter Kageyama, President of Creative Tampa Bay and partner with Sextant Marketing. We had plenty to learn about the Design Summit, and honestly his talk changed my perspective on the whole thing. SDS is a new approach to the "design" conference, inviting people that aren't designers to find out why it's so important. VIEW NOW
• The next segment was a great learning experience for me, considering I didn't know what the Film Commission was until Lindsey Norris came onto the show to tell us about it. It's not really what I thought at all - these are the people responsible for the luring, caring, and feeding of any and all film production outfits visiting Tampa Bay. VIEW NOW
• It wasn't our first segment on advertising to the Hispanic community, and at the rate the population is growing, it won't be our last. This time we had a very tuned-in guest, live on the air with us. Pedro Perez has been working in the industry for 14 years, and came on to talk about his company Nuevo Advertising and how they reach out to such a diverse audience. VIEW NOW
• The Night of the Iguana. It just sounds fun. Sure enough, the details Melinda Dale revealed to us made it sound even moreso. This is a charity event for the Make-a-Wish Foundation, founded and firmly supported by Tampa's own Green Iguana restaurant, and it's going on November 16 from 7:30-11:30pm. VIEW NOW
• Was it all for the illiteration? The phrase "Hike for Hospice" is actually what they use to describe a pretty cool 5K race that supports Gulfside Regional Hospice, and special events coordinator Jennifer York was on to tell us all about it. VIEW NOW
• We wrapped things up with another edition of tbt* Rising Stars. I'm really glad we're doing this segment; it does what we always wanted to do with "Young Professional of the Month," but uses tbt*'s reach and resources to really pick out the best of the best. Then we get to have them on the show; keep an eye out for this being a really fun segment as this relationship moves on. This time we had Patrick Donlan of EdgeRock Technology Partners; great story there. VIEW NOW
And that's how we did it. Robin did a great job in her first attempt at hosting, especially considering she thought we'd have a teleprompter on the set (sorry Robin we're not all high-tech like that). The venue was quite honestly pretty tough to deal with as we were going along... I mean seriously, since when do so many people go to the bar on a Wednesday... but regardless, it all came out well. The clips look great, Tampa Digital Studios' team did great, and our sponsors are just generally great for the things they do for us (La Casa Dolce, tbt*, and TDS of course).
Let's do it again next month!
Make Good Choices.
Wednesday, October 3, 2007
AdCast: Episode XII
Episode twelve. We're now one full year older and wiser than we were at the humble beginnings of this whole "AdCast" thing. My, how far we've come. Well this show was another winner, with another great selection of guests.
• We started things off with the general Ad 2 business. Cris Vatalaro and Mai Tran were on the show to update us on the AdBash plans: Let it be known, we're doing it on November 9th at Hyde Park Cafe, 6-10pm. Next, Vinny Tafuro and Mike Compton brought us up to speed on our public service campaign... we've narrowed it down to the final three, and we're definitely still open to volunteers that want to handle the creative and account duties with our yet-to-be-named selection. VIEW NOW (MORE)(EVEN MORE)
• We had a couple new faces from Big Cat Rescue with us next. This time it was Jessica Allen and Jennifer Bush there to tell us about this year's (already sold out!) October 12 Fur Ball and, of course, all the other great things they do over there at Big Cat Rescue. VIEW NOW
• Nancy Kipnis is the PR Director for ARTE 2007, a major event celebrating the culture of the Americas in venues throughout St. Petersburg. As she said, ARTE really allows you to go in and basically create your own experience, offering "a la carte" events all around the area from November 2-16. VIEW NOW
• Greg Rollett handles the Marketing and Communications duties for a big 'ol rock show in Orlando with a great cause. It's called Rock for Hunger, and as its straight-forward name implies, it's a collection of bands rocking out to aid the homeless and hungry in the community. It's going on this November 10, and they're looking for volunteers (and of course attendees) to make it all as great as it can be. VIEW NOW
• John Rosser is the Executive Director for the Gasparilla Film Festival. With the festival several months away, you might be wondering what he was here to discuss. The festival actually holds other events throughout the year, including the big Children's Day in Hyde Park Village this November 18. VIEW NOW
• Big new segment on the show this time around. It's called tbt* Rising Stars, and it highlights some of the most prominent and accomplished up-and-coming young professionals in the Tampa Bay Area. We didn't have any of their selections on the air (as we will in the future), but we were able to talk briefly about who made the cut. VIEW NOW
• This month's Advertising Insight covered a pretty broad topic, and I'd say we covered it pretty well. It's called The Future of Television and Advertising, and we talk about some major issues facing TV today and in days to come. For instance, how will TV advertising survive if everyone TIVO's their way through the commericals? And what about people buying TV shows off iTunes? Or *gasp* watching them on YouTube. What's it all going to come to? VIEW NOW
So that was how twelve episodes came to a close. I enjoyed the show... hey when DON'T I? Thanks as always to our great sponsors. La Casa Dolce sets us up with some absolutely decadent panini and gelatto in the green room – which I would devour as quickly even if I wasn't starving after the show. Tampa Digital Studios is of course the excellent production facility that puts the lights and cameras on us (our guests of course provide the action!) and I should add they do a stellar job of it. Then there's our newest sponsor, a publication we all know and love in the Tampa Bay area... yes of course it's tbt*. And to close it out, of course, I love all of you who watch, and especially those who come to our green show to watch live (everyone should, it's FREE and did I mention the food is amazing??)
You know how I end things off...
Make Good Choices, folks.
• We started things off with the general Ad 2 business. Cris Vatalaro and Mai Tran were on the show to update us on the AdBash plans: Let it be known, we're doing it on November 9th at Hyde Park Cafe, 6-10pm. Next, Vinny Tafuro and Mike Compton brought us up to speed on our public service campaign... we've narrowed it down to the final three, and we're definitely still open to volunteers that want to handle the creative and account duties with our yet-to-be-named selection. VIEW NOW (MORE)(EVEN MORE)
• We had a couple new faces from Big Cat Rescue with us next. This time it was Jessica Allen and Jennifer Bush there to tell us about this year's (already sold out!) October 12 Fur Ball and, of course, all the other great things they do over there at Big Cat Rescue. VIEW NOW
• Nancy Kipnis is the PR Director for ARTE 2007, a major event celebrating the culture of the Americas in venues throughout St. Petersburg. As she said, ARTE really allows you to go in and basically create your own experience, offering "a la carte" events all around the area from November 2-16. VIEW NOW
• Greg Rollett handles the Marketing and Communications duties for a big 'ol rock show in Orlando with a great cause. It's called Rock for Hunger, and as its straight-forward name implies, it's a collection of bands rocking out to aid the homeless and hungry in the community. It's going on this November 10, and they're looking for volunteers (and of course attendees) to make it all as great as it can be. VIEW NOW
• John Rosser is the Executive Director for the Gasparilla Film Festival. With the festival several months away, you might be wondering what he was here to discuss. The festival actually holds other events throughout the year, including the big Children's Day in Hyde Park Village this November 18. VIEW NOW
• Big new segment on the show this time around. It's called tbt* Rising Stars, and it highlights some of the most prominent and accomplished up-and-coming young professionals in the Tampa Bay Area. We didn't have any of their selections on the air (as we will in the future), but we were able to talk briefly about who made the cut. VIEW NOW
• This month's Advertising Insight covered a pretty broad topic, and I'd say we covered it pretty well. It's called The Future of Television and Advertising, and we talk about some major issues facing TV today and in days to come. For instance, how will TV advertising survive if everyone TIVO's their way through the commericals? And what about people buying TV shows off iTunes? Or *gasp* watching them on YouTube. What's it all going to come to? VIEW NOW
So that was how twelve episodes came to a close. I enjoyed the show... hey when DON'T I? Thanks as always to our great sponsors. La Casa Dolce sets us up with some absolutely decadent panini and gelatto in the green room – which I would devour as quickly even if I wasn't starving after the show. Tampa Digital Studios is of course the excellent production facility that puts the lights and cameras on us (our guests of course provide the action!) and I should add they do a stellar job of it. Then there's our newest sponsor, a publication we all know and love in the Tampa Bay area... yes of course it's tbt*. And to close it out, of course, I love all of you who watch, and especially those who come to our green show to watch live (everyone should, it's FREE and did I mention the food is amazing??)
You know how I end things off...
Make Good Choices, folks.
Saturday, September 29, 2007
Get Excited! Ad2 Tampa Bay's AD Bash is in the works!
Hey all you honorary actors and actresses!
It's time to get excited because plans for Ad2 Tampa Bay's Annual Ad Bash are already in the works!
Please join us at this year's Ad Bash Friday, November 9th when Tampa's own Hyde Park Cafe will be transformed into a fine Hollywood-themed Extravaganza!
The red carpet rolls out at 6:00pm and the party goes til 10:00pm. So get out there and start shopping for your best Hollywood-themed attire and mark your calendars now. For just $10, you'll have access to a night of fine Hollywood glamour, great food and drinks, and networking with Ad2 Tampa Bay!
A portion of the proceeds will go to a special Ad2 sponsored charity which will be officially announced soon!
So remember:
Ad Bash 2007
November 9, 2007
Hyde Park Cafe
Tampa, Florida
6pm-10pm
Hope to see all of you there!
Look for flyers and more event information, out soon!
It's time to get excited because plans for Ad2 Tampa Bay's Annual Ad Bash are already in the works!
Please join us at this year's Ad Bash Friday, November 9th when Tampa's own Hyde Park Cafe will be transformed into a fine Hollywood-themed Extravaganza!
The red carpet rolls out at 6:00pm and the party goes til 10:00pm. So get out there and start shopping for your best Hollywood-themed attire and mark your calendars now. For just $10, you'll have access to a night of fine Hollywood glamour, great food and drinks, and networking with Ad2 Tampa Bay!
A portion of the proceeds will go to a special Ad2 sponsored charity which will be officially announced soon!
So remember:
Ad Bash 2007
November 9, 2007
Hyde Park Cafe
Tampa, Florida
6pm-10pm
Hope to see all of you there!
Look for flyers and more event information, out soon!
Wednesday, August 22, 2007
AdCast: Episode XI
Eleven Episodes. Yes that means next month is our one-year anniversary, folks! No special plans as of yet; just another sweet show of myself and my co-host Jessica McDonald rocking the young professional scene in Tampa Bay. But enough about the future. How about that show tonight?
• Gilberto "Gil" Sanchez was one of the first guests on AdCast, appearing on our first show last September. But his resume does not end there (which I suppose is good for his sake). He owns his own practice – Sanchez and Associates, is the co-founder and a driving member of the Hispanic Young Professionals and Entrepreneurs group of Tampa Bay, and teaches young professionals around the area about how to start their own business. He came on to talk about all that, as well as his *free* lecture series on starting your own business, which starts tomorrow night at 6pm. For more info, check out www.sanchezlawoffices.com.
• Katrina Priore is the Assistant Publisher and Partner Relations extraordinaire for Create Magazine. She joined us to talk mainly about the Create Awards, a mega-huge competition that's underway right now, and also a number of other exciting happenings surrounding the magazine. For more information on everything Create, see the website at www.createmagazine.com.
• Scott Talcott is the Executive Director of the Cystic Fibrosis Foundation. Their group is hosting a big event to keep fans and philanthropists alike busy during the Buccaneers' away game at Seattle. That day, the CFF will host a gourmet tailgate and 4x4 truck show at Raymond James Stadium, also featuring Scott's fellow guests Cory Frisco and Michael Lokey of the Baja 1000 team. Information on that event can be found at the official CFF site.
• We had a tag-team of big-time area event planners on to talk about some upcoming shindigs for the Tampa Theatre. Brooke Palmer of RSBP Events and Tracy Jones of the TBT* discussed their upcoming bashes. Respectively, Brooke is involved in planning "How the West was Wine," a western themed wine tasting, and Tracy is working on "Fast Times at Tampa Theatre," a real deal '80s party. They also both teased me because apparently I was only 8 years old when the '80s ended. My bad. Also, I learned that the asterisk in TBT* is silent. Who knew?
• This month's Advertising Insight was Movie Marketing 101. Our main focus was the big push for Simpsons: Movie, one of the most anticipated films of the year. As we pointed out, they really did it right. From the reverse product placement with 7-11, to the BK partnership and www.simpsonizeme.com, their marketing efforts were huge and it paid dividends. Also of note was Transformers and the GM tie-in that energized a whole generation of youth to fall in love with American-made cars. (yes that's a native Detroiter talking.)
That was the long and short of it. Big props to our sponsors La Casa Dolce and Tampa Digital Studios, and a special kudos to David Hampton for a job well done on the brand-spankin'-new production station. Hang tight until Monday, and we'll have a newsletter out with links to all of these segments. That's right, you can watch "on demand," as the cable channels love to say.
Until next time,
Make Good Choices.
• Gilberto "Gil" Sanchez was one of the first guests on AdCast, appearing on our first show last September. But his resume does not end there (which I suppose is good for his sake). He owns his own practice – Sanchez and Associates, is the co-founder and a driving member of the Hispanic Young Professionals and Entrepreneurs group of Tampa Bay, and teaches young professionals around the area about how to start their own business. He came on to talk about all that, as well as his *free* lecture series on starting your own business, which starts tomorrow night at 6pm. For more info, check out www.sanchezlawoffices.com.
• Katrina Priore is the Assistant Publisher and Partner Relations extraordinaire for Create Magazine. She joined us to talk mainly about the Create Awards, a mega-huge competition that's underway right now, and also a number of other exciting happenings surrounding the magazine. For more information on everything Create, see the website at www.createmagazine.com.
• Scott Talcott is the Executive Director of the Cystic Fibrosis Foundation. Their group is hosting a big event to keep fans and philanthropists alike busy during the Buccaneers' away game at Seattle. That day, the CFF will host a gourmet tailgate and 4x4 truck show at Raymond James Stadium, also featuring Scott's fellow guests Cory Frisco and Michael Lokey of the Baja 1000 team. Information on that event can be found at the official CFF site.
• We had a tag-team of big-time area event planners on to talk about some upcoming shindigs for the Tampa Theatre. Brooke Palmer of RSBP Events and Tracy Jones of the TBT* discussed their upcoming bashes. Respectively, Brooke is involved in planning "How the West was Wine," a western themed wine tasting, and Tracy is working on "Fast Times at Tampa Theatre," a real deal '80s party. They also both teased me because apparently I was only 8 years old when the '80s ended. My bad. Also, I learned that the asterisk in TBT* is silent. Who knew?
• This month's Advertising Insight was Movie Marketing 101. Our main focus was the big push for Simpsons: Movie, one of the most anticipated films of the year. As we pointed out, they really did it right. From the reverse product placement with 7-11, to the BK partnership and www.simpsonizeme.com, their marketing efforts were huge and it paid dividends. Also of note was Transformers and the GM tie-in that energized a whole generation of youth to fall in love with American-made cars. (yes that's a native Detroiter talking.)
That was the long and short of it. Big props to our sponsors La Casa Dolce and Tampa Digital Studios, and a special kudos to David Hampton for a job well done on the brand-spankin'-new production station. Hang tight until Monday, and we'll have a newsletter out with links to all of these segments. That's right, you can watch "on demand," as the cable channels love to say.
Until next time,
Make Good Choices.
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